Competitive Markets
Use your pen as a microphone and “pitch” your favourite snack in 15 seconds.
Yummy!
What are the three levels of business environment?
Internal, operating, and macro.
Define “global expansion.”
Expanding business operations into international markets.
What is “exporting”?
Selling goods to customers in another country.
What is debt finance?
Borrowing money that must be repaid with interest.
Define a “competitive advantage.”
A feature that allows a business to outperform rivals (e.g. brand, quality, price).
Give one example of an internal factor a business can control.
Staff skills, culture, or management structure.
If Shapes became a global company, what new flavour would you invent?
Yummy?
Define a “joint venture.”
A partnership between two companies sharing resources and profits.
Define “equity finance.”
Raising funds by selling ownership shares in a company.
Give one way a business can maintain competitiveness in a mature market.
Innovate, lower costs, improve service, or rebrand.
Name one macro factor affecting Coca-Cola’s operations.
Health trends, sustainability, or economic conditions.
What expansion method did Boost Juice use to grow in Asia?
Franchising.
Which mode of entry gives the most control but also highest risk?
Sales subsidiary or overseas manufacturing.
Howl like a wolf every time someone says the word “business” for the next minute.
awooo
Explain the difference between “growth” and “maturity” stages in the business life cycle.
Growth = rapid sales and expansion; Maturity = stable sales, high competition.
How can changes in government policy affect a business?
Taxes, trade agreements, or labour laws can increase or reduce costs.
Identify one opportunity and one challenge of entering the Asian market.
Opportunity = growing population; Challenge = cultural differences.
How does franchising reduce risk for a global brand like Krispy Kreme?
Franchisees provide capital and manage stores locally.
What is an IPO and why might a business use it?
Initial Public Offering – to raise large funds for global expansion.
Using Cadbury as an example, explain how innovation helps maintain its market position.
Cadbury launches new flavours and eco-friendly packaging to keep market share.
If Koala Furniture merged with McDonald’s, what would their new product be called?
Do we agree?
Explain how a business like Arnott’s (Tim Tam) can adapt products for global markets.
Customises flavours or packaging to suit local tastes.
Walk across the room like a confident CEO entering a board meeting.
Walk!!!
Act out what a business in the maturity stage looks like using only your body.
hehehe