A
Refers to the use of technology, media, and digital channels to promote products and services.
Digital Marketing
What is the term that describes the steps or organized procedures to achieve the project's objective?
Methodology
What are the marketing channels used by the company that sells directly to the final consumer without intermediaries?
Direct
It is the process by which a company implements strategies to keep its current customers, fostering their loyalty and ensuring they continue choosing the brand in the long term.
Customer retention
What is used to verify if the project's objectives and goals have been achieved?
Evaluation
The process a customer goes through from realizing a need to making a purchase and becoming a customer.
Customer journey
What is the term for the information obtained and analyzed to support the project?
Data
A set of techniques and processes aimed at improving the visibility of a website in organic search results.
SEO
What is the concept that defines the benefits or changes the project aims to generate?
Impact
Panques de México, S.A. de C.V. is developing a planning scheme for the reception of raw materials necessary for its production, coming from Ecuador. The process referred to in this situation is:
Logistic
What is the name of the element that defines the purpose of the project and guides all activities through?
Purpose
Achieved by using paid advertising to improve the visibility and positioning of a website on search engines.
SEM
What is the name for marketing channels that use intermediaries, such as distributors or retailers, to deliver products to the final consumer?
Indirect
Tool that allows reaching a large audience effectively through multiple channels.
Distribution platform
Refers to the use of social networks to promote a brand, product, or service.
Social media marketing
What concept refers to the expected outcome sought with the project?
Objective
What is the name of the project element that determines the target?
Audience
What term is used to refer to the potential risks or issues that could affect the project's development?
Limitations
What is the name of the strategy that uses different media or platforms to reach the target audience and ensure effective communication?
Multichannel
Calculate the conversion rate for a website that had 2,500 visitors, and 80 of them made a purchase.
3.20%
It is the speed at which the company responds to customer service requests.
Customer service response time
What is the concept that refers to a consumer's ongoing commitment to a brand or product, demonstrated through repeated purchases or recommendations?
Name for tools like Facebook's Meta Ads, which allow creating and managing ads.
Advertising platforms
Conjuntos, S.A. de C.V. measured its website's ability to lead visitors to take the calls-to-action it includes. Fundamental digital marketing metric used.
Convertion rate
Quantitative data that measures a company's performance in a specific area.
Metric