Segmentation
An example of a socio-demographic segmentation variable
Age, gender, income etc.
The author of the "growth matrix"
Ansoff
Who described the generic strategies for competition?
Porter
This force examines how easy or hard it is for competitors to enter the same market.
What is the threat of new entrants?
USP is an abbreviation os
Unique Selling Proposition
A strategy for managing and planning the portfolio of a company?
BCG-matrix (or McKinsey Matrix)
A hetrogeneous market with significant preferences will affect
Rivalry
Blue Ocean Strategy
ESP is an abbreviation of
Emotional Selling Proposition
An SBU with high relative market share and low market growth?
Cash cow
How would Porter define cost leadership?
Low costs and a broad target group
This force considers how strong your competition is and how it affects profitability.
Rivalry
A model used for segmentation combining home address and lifestyle (sometimes called MOSAIC)
ConZoom
Micheal (Eugene Porter)
This force looks at how much influence suppliers have over prices and availability of inputs.
Supplier power
A canvas used to show the level of competitors and your own offering
Strategy canvas
The first name of Ansoff
Igor (Ansoff)
Why will cost of unit decrease within Economies of Scale?
When there is limitet access to distribution channels and significant capital investments required - which factor is reduced?
Threat of entry
Adding valuable facators while cutting factors that do not contribute value
Valueinnovation