Define
Channels of distribution.
Channels of distribution is how a product gets from the producer to the final consumer.
Name 5 people involved in the "Distribution Channels"
Producer, Agent, Wholesaler, Retailer and Consumers.
Producer ---> Retailer ---> Consumer [1] (ADV)
Consumer can see and try the product before buying it.
Retailer will pay for advertising hence it cuts cost.
2 Opportunities of e-commerce for businesses.
Increased markets, reduced costs and better information.
Define Middleman.
These are intermediaries in the channels of distribution. Eg: Wholesalers.
Direct Selling.
Direct Selling is when the product is by the producer directly to the final consumer withe the need of any middlemen.
2 Methods of promotion.
Any of these : Advertising, Sales promotion, Personal selling, Direct Mail and Sponsorship
Producer ---> Wholesaler ---> Retailer ---> Consumer [1] (DISADV)
The producer losses a lot of control over the marketing mix due to a lot of channels in the distribution.
1 Threat of e-commerce for businesses.
Increased competition or unfamiliarity.
Free Points.
Persuasive Advertising.
Persuasive advertising is the communication with the consumers aimed at getting them to buy a firm's product rather than a competitor's product.
Free Points
300
Producer ----> Consumer [1] (ADV)
All profits are earned by the producer.
Full control for the producer.
3 Opportunities of e-commerce for consumers.
Connivence, wider choice, lower prices and better information.
Give 3 factors that influence Method Of Distribution.
Cost, Nature of the product and the market knowledge.
Direct Mail.
Direct mail is also known as "Mailshots" printed materials which are sent directly to the addresses of customers.
Two types of advertising.
Informative and Persuasive.
Free Points.
400
3 Threats of e-commerce for consumers.
Fraud, hacking, no personal service and returning items.
State 2 types of Promotion.
Below-the-line Promotion and Sales Promotion.
E-commerce.
E-commerce is the use of internet and other technologies by businesses to market and sell goods and services to the customers.
Give 3 examples of E-commerce.
Online Shopping, Online Ticketing, Online Auctions, E-Payments and Internet Banking.
Producer ---> Agent ---> Wholesaler ---> Retailer ---> Consumer [1] (DISADV)
Another middleman is added hence results in low profits for the producer.
Free Points.
500
Do 10 push-ups to earn points.
500