Appex Origins
Growth Challenge
Organizational Structure
Leadership Decisions
Strategy & HR
Defender vs Prospector
Analyzer & HR Systems
100

Who was recruited in 1988 to bring structure and control to Appex?
A. Brian Boyle
B. Ted Baker
C. Shikhar Ghosh
D. Paul Gudonis

Shikhar Ghosh

100

Which customer service issue hurt Appex's reputation?

A. High prices
B. Slow response times
C. Poor technology
D. Lack of sales staff

Slow response times

100

Which organizational structure did Ghosh try first?

A. Functional
B. Divisional
C. Circular
D. Matrix

Circular

100

Who proposed the introduction of product teams?

A. Brian Boyle
B. Ted Baker
C. Paul Gudonis
D. Mark Finance Manager

Paul Gudonis

100

According to Miles & Snow, HR systems should be aligned with:

A. Employee preferences
B. Business strategy
C. Industry regulations only
D. Technology only

Business strategy

100

Which company exemplifies a Defender strategy?

A. Hewlett-Packard
B. Texas Instruments
C. Lincoln Electric
D. IBM

Lincoln Electric

100

Which company is used as an example of an Analyzer?

A. HP
B. Lincoln Electric
C. Texas Instruments
D. Canadian Pacific

Texas Instruments

200

What was Appex's approximate revenue when Ghosh joined?
A. $500,000
B. $2 Million
C. $10 Million
D. $16 Million

$2 Million

200

What management style dominated Appex before formal structures were introduced?

A. Bureaucratic
B. Military-style
C. Crisis-driven firefighting
D. Matrix management


Crisis-driven firefighting

200

Why did employees struggle with the circular structure?

A. Too many meetings
B. Unclear authority and reporting relationships
C. Lack of technology
D. High costs

Unclear authority and reporting relationships

200

What problem were product teams intended to solve?

A. Payroll issues
B. Product coordination and planning
C. Office space shortages
D. Customer complaints only

Product coordination and planning

200

Which strategic type focuses primarily on efficiency?

A. Prospector
B. Reactor
C. Defender
D. Matrix

Defender

200

Which company is cited as a Prospector?

A. Lincoln Electric
B. Canadian Pacific
C. Hewlett-Packard
D. GM

Hewlett-Packard

200

Analyzer organizations typically combine:

A. Functional and Matrix Structures
B. Agency and Functional Structures
C. Divisional Only
D. Geographic Structures

Agency and Functional Structures

300

Appex primarily served which industry?
A. Banking
B. Airlines
C. Cellular Telecommunications
D. Retail

Cellular Telecommunications

300

What happened as Appex grew rapidly?

A. Communication improved
B. Coordination became difficult
C. Projects decreased
D. Customers reduced

Coordination became difficult

300

Which structure was implemented in February 1989?

A. Matrix Structure
B. Functional Structure
C. Divisional Structure
D. Geographic Structure

Functional Structure

300

Why did product teams create conflict?

A. Too few products
B. Unclear authority and decision rights
C. Lack of meetings
D. Excessive hierarchy

Unclear authority and decision rights

300

Which strategic type constantly searches for new opportunities?

A. Defender
B. Prospector
C. Reactor
D. Bureaucrat

Prospector

300

Defenders generally prefer:

A. Innovation first
B. Efficiency and cost control
C. Market disruption
D. Frequent restructuring

Efficiency and cost control

300

What is the main HR challenge in Analyzer organizations?

A. Downsizing
B. Talent allocation across stable and innovative businesses
C. Payroll management
D. Union negotiations

Talent allocation across stable and innovative businesses

400

What was Appex known for before its growth challenges emerged?

A. Strict hierarchy
B. Entrepreneurial culture and innovation
C. Government contracts only
D. International operations


Entrepreneurial culture and innovation

400

What major planning issue existed at Appex?

A. Overplanning
B. No financial planning or forecasting discipline
C. Excessive budgeting
D. Too many planners

No financial planning or forecasting discipline

400

What was the biggest advantage of the functional structure?

A. Increased international sales
B. Improved accountability and specialization
C. Reduced staffing needs
D. Eliminated politics

Improved accountability and specialization

400

What was Ghosh's solution to product-team authority conflicts?

A. Remove managers
B. Create business teams
C. Outsource decisions
D. Eliminate products

Create business teams

400

Which strategic type balances stability and innovation?

A. Defender
B. Reactor
C. Analyzer
D. Functional

Analyzer

400

Prospectors usually grow through:

A. Cost reduction only
B. Product and market development
C. Downsizing
D. Acquisitions only

Product and market development

400

Which role should HR increasingly perform according to the article?

A. Payroll Administrator
B. Strategic Consultant
C. Legal Officer
D. Recruiter Only

Strategic Consultant

500

Name the consulting firm where Shikhar Ghosh worked before joining Appex.

Boston Consulting Group (BCG)

500

Approximately how many employees did Appex actually have by the end of 1989?

103

500

What organizational structure did Ghosh implement in August 1990?

Divisional Structure

500

According to Ghosh, after how much growth should a company reconsider its structure?

Approximately 50% growth

500

Which strategy type generally performs worst due to poor alignment?

Reactor

500

What HR strategy supports Defender organizations?

Building Human Resources

500

What HR strategy supports Analyzer organizations?

Allocating Human Resources

1000

Which publication ranked Appex as the fastest-growing high-tech company in the U.S. in 1990?

Business Week

1000

What term did Ghosh use to describe the company's daily mode of operation before restructuring?

Fire-fighting

1000

Name the two major business divisions created under the divisional structure.

ICS (Intercarrier Services) and IS (Cellular Management Information Systems)

1000

What phrase did Ghosh use to describe employees' certainty about organizational change?

"Whatever you're sure of will change."

1000

Name the three successful Miles & Snow strategic types.

Defender, Prospector, Analyzer

1000

What HR strategy supports Prospector organizations?

Acquiring Human Resources

1000

According to the article, what should HR professionals understand in addition to HR practices?

Strategic Planning and Business Strategy