Marketing Terminology
What does “B2B” stand for?
Business-to-Business
Who founded Facebook?
Mark Zuckerberg
What company’s slogan was once “Don’t Be Evil”?
What does VC stand for?
Venture Capital
Which AI chatbot was launched by OpenAI in 2022?
ChatGPT
What is the “4Ps” model in marketing?
Product, Price, Place, Promo
Which ride-sharing company acquired Postmates in 2020?
Uber
What year was Apple Inc. founded?
1976
What is a startup called before it reaches a $1B valuation?
Emerging company / pre-unicorn
What is “Web3” often associated with?
Blockchain / Decentralization
What does SEO stand for?
Search Engine Optimization
What startup began in a garage and became the world’s largest online store?
Amazon
Which fast-food chain introduced the “Happy Meal”?
McDonald’s
What’s the term for the first money raised by a startup?
Seed Funding
What major company acquired LinkedIn in 2016?
Microsoft
What is a “Unique Selling Proposition” or USP?
What sets a product apart
What startup’s original name was “Burbn” before pivoting to photo-sharing?
What company was once the world’s largest maker of mobile phones but lost to Apple/Samsung?
Nokia
What’s the primary reason startups offer equity to early employees?
To attract talent without high salaries
Which company recently overtook Apple as the world’s most valuable firm?
Microsoft (2024)
What’s the term for when demand increases after a price increase?
Veblen Effect
Who is the co-founder of Neuralink and OpenAI?
Elon Musk
What beverage company spent $4 billion acquiring Costa Coffee?
Coca-Cola
What was OpenAI’s reported valuation in 2024? (within $5B range)
~$80–90 billion
What’s the term for a startup that rapidly reaches profitability without outside funding?
Bootstrapped startup