U3 T1 Comp Mkts
Socio cultural, Technological, Environmental, Economic, Political, Legal, ethical factors are used for what analytical tool?
STEEPLE
What are the 3 branches of operating efficiently in a hostile environment?
Project management, outsourcing in competitive environments, technology and efficiencies
What is the 5th stage of the business lifecycle?
Post-maturity
What does SWOT stand for?
Strengths, Weaknesses, Opportunities & Threats
What company once made bubblegum-flavored broccoli?
McDonalds
What are the 3 the business expansion strategies?
What is the Pareto principle useful for?
Planning, analysis, problem-solving and decision-making
What are two outcomes of the post maturity stage?
Steady and decline
What are the 4 business criteria?
Competitiveness, efficiency, effectiveness & stakeholder satisfaction
In what year did One Direction disband?
2016
Name 3 of the 5 levels of business expansion
Identify key competitors, determine key characteristics on which to profile each business, research each competitor to compete the profile, draw a conclusion based on the situation. These are the steps to what analysis?
Competitor profile
What are the four different repositioning strategies?
Probability, growth and solvency, liquidity, efficiency
Rivalry among existing customers, Threats of new entrants & Threats of substitute products.
What are the two missing Porter's Five Force's?
Bargaining power of buyers, Bargaining power of suppliers
When does the female praying mantis eat the male?
After sexual intercourse
What are 3 of the 6 modes of entry?
Continuous improvement, employee participation, organisational culture, strategic and systematic approach, customer focus. What are these the guidelines for?
Total Quality Management (TQM)
Increase probability, gain market share, provide employee opportunities, satisfy, or meet societies needs and wants, become more sustainable, achieve growth; are the 6 ____________ of repositioning?
6 objectives of repositioning
Name 2 communication strategy approaches?
Public relations, corporate affairs, community relations, crisis management, employee relations, investor relations, media relation, public affairs
What’s the name of an Air Jordan 11 that I was based off a movie?
Space Jam
What are the strategic planning strategies in the Ansoff matrix?
The integrated marketing communications (IMC) are categorised into 3C’s, what are they?
Clarity, consistence, communication impact
Corporate affairs, community relations, crisis management, employee relations, investor relations, media relations, public affairs, public relations are the 8 ___________ strategies?
The 8 communication strategies
Name 3 objectives of repositioning?
Achieve growth, increase profitability, gain market share, become more sustainable, satisfy society's needs and wants & provide employment opportunities
When was the Universal Declaration of Human Rights published?
1948