Marketing
The business process of creating relationships with and satisfying customers.
Marketing
When something, usually money, is owed by one party to second party, the lender or creditor. A deferred payment, or series of payments, that is owed in the future.
Debt
Anything tangible or intangible that can be owned or controlled to produce value and that is held by a company to produce positive economic value.
Asset
Economic model of price determination in a market.
Supply and Demand
The monetary measure of the market value of all the final goods and services produced in a country in a specific time period, often annually.
Gross Domestic Product/Producto Interno Bruto
When a firm directly pays a media channel to publicize its product.
Advertising
Individual or institution (including a corporation) that legally owns one or more shares of stock in a public or private corporation.
Stockholder/shareholder
The difference between the value of the assets and the value of the liabilities of something owned
Equity
The amount of interest due per period, as a proportion of the amount lent, deposited or borrowed (called the principal sum).
Interest rate
A general price increase across the entire economy.
Inflation
The use of media tools in order to promote goodwill from a business or organization to a target market segment, or other consumers of a firm's good/service
Public Relations
Any change in value of the investment, and/or cash flows which the investor receives from the investment, such as interest payments or dividends.
Profit/Return
The unbiased examination and evaluation of the financial statements of an organization.
Audit
Using resources to create a good or service that is suitable for use, gift-giving in a gift economy, or exchange in a market economy.
Production
The use of government revenue collection (mainly taxes) and expenditure (spending) to monitor and influence a nation's economy.
Fiscal policy
A tools used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time.
Product Life Cycle
Set of procedures used to estimate the economic value of an owner's interest in a business.
Valuation
Any economic resource measured in terms of money used by entrepreneurs and businesses to buy what they need to make their products or to provide their services to the sector of the economy upon which their operation is based, i.e. retail, corporate, investment banking, etc.
Financial capital
The cost making a particular choice at the expense of others.
Opportunity cost
Policy adopted by the monetary authority of a country, e.g. a central bank, that controls the interest rate and/or the money supply, often targeting inflation or the interest rate to ensure price stability and general trust in the currency.
Monetary policy
Taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects.
Market Segmentation
The goods and materials that a business holds for the ultimate goal of resale (or repair).
Inventory (US English) or Stock (British English)
The process of allocating capital in a way that reduces the exposure to any one particular asset or risk.
Diversification
Situation in which numerous small firms producing identical products compete against each other in a given industry
Perfect competition
Type of economic thinking that states that monetary policy actions by the central bank and fiscal policy actions by the government, which can help stabilize output (economic activity) over the business cycle, e.g. government saving and raising interest rates in boom years and government spending and lowering interest rates in bust times.
Keynesian economics