Marketing & Advertising
This is the specific group of people that a company aims its products or services at.
A. Target Market
B. Revenue Stream
C. Consumer Group
D. Customer Base
Answer: A. Target Market
This term refers to the money that a company makes from selling its products or services.
A. Revenue
B. Profit
C. Income
D. Assets
Answer: A. Revenue
The process of finding, screening, and selecting suitable candidates for a job.
A. Hiring
B. Recruitment
C. Staffing
D. Selection
Answer: B. Recruitment
The act of guiding and directing a group of people to achieve organizational goals.
A. Management
B. Supervision
C. Leadership
D. Mentorship
Answer: C. Leadership
The price that a buyer and seller agree upon for a product or service.
A. Retail Price
B. Sale Price
C. Negotiated Price
D. Market Price
Answer: B. Sale Price
A catchy phrase or slogan used to attract customers to a brand.
A. Logo
B. Tagline
C. Brand Statement
D. Mission Statement
Answer: B. Tagline
A percentage of a loan amount charged by the lender to the borrower.
A. Tax
B. Fee
C. Interest
D. Principal
Answer: C. Interest
When an employee learns new skills through courses, seminars, or workshops provided by their company.
A. Training
B. Upskilling
C. Professional Development
D. Mentoring
Answer: C. Professional Development
This type of management focuses on breaking large goals into smaller, manageable tasks.
A. Task Management
B. Strategic Management
C. Process Management
D. Project Management
Answer: D. Project Management
The process of discussing terms and conditions with the aim of reaching a mutual agreement.
A. Bargaining
B. Arbitration
C. Negotiation
D. Mediation
Answer: C. Negotiation
The use of paid promotions to increase product visibility.
A. Branding
B. Marketing
C. Advertising
D. Public Relations
Answer: C. Advertising
A financial statement summarizing a company’s assets, liabilities, and shareholders' equity.
A. Profit & Loss Statement
B. Balance Sheet
C. Cash Flow Statement
D. Income Statement
Answer: B. Balance Sheet
A formal meeting where an employee’s work performance is evaluated and discussed.
A. Performance Review
B. Annual Check-up
C. Work Appraisal
D. Feedback Session
Answer: A. Performance Review
When a manager delegates tasks and empowers employees to make decisions on their own.
A. Delegation
B. Consultation
C. Empowerment
D. Supervision
Answer: A. Delegation
A sales technique where a salesperson emphasizes the value or benefits of a product.
A. Feature Selling
B. Value Proposition
C. Product Differentiation
D. Customer Satisfaction
Answer: B. Value Proposition
The process of gathering data to understand consumer preferences and market trends.
A. Market Research
B. Data Mining
C. Consumer Analysis
D. Product Testing
Answer: A. Market Research
The act of investing money in a project or company, expecting to earn a return.
A. Capital Investment
B. Budgeting
C. Risk Management
D. Financing
Answer: A. Capital Investment
The total pay, benefits, and perks that an employee receives from their company.
A. Benefits Package
B. Compensation Package
C. Salary Package
D. Payroll
Answer: B. Compensation Package
A style of leadership where decisions are made by the leader without input from others.
A. Democratic Leadership
B. Autocratic Leadership
C. Transformational Leadership
D. Charismatic Leadership
Answer: B. Autocratic Leadership
A document that formally offers goods or services at a stated price.
A. Quotation
B. Sales Proposal
C. Invoice
D. Contract
Answer: B. Sales Proposal
This strategy involves creating long-term value by building relationships with customers.
A. Brand Positioning
B. Customer Retention
C. Customer Loyalty
D. Market Penetration
Answer: C. Customer Loyalty
This term describes the overall health of a company’s finances, including profitability and stability.
A. Financial Reporting
B. Profitability
C. Financial Performance
D. Fiscal Responsibility
Answer: C. Financial Performance
A legally binding agreement between an employer and an employee.
A. Service Contract
B. Work Agreement
C. Employment Contract
D. Job Offer
Answer: C. Employment Contract
A plan developed by a company to outline how it will achieve its goals over a long-term period.
A. Action Plan
B. Tactical Plan
C. Strategic Plan
D. Operational Plan
Answer: C. Strategic Plan
A type of negotiation that aims to create a win-win situation for both parties.
A. Competitive Negotiation
B. Collaborative Negotiation
C. Concession Negotiation
D. Compromising Negotiation
Answer: B. Collaborative Negotiation