Show:
Writing Process
Good-News and Neutral Messages
Communicating Orally
Writing Persuasive Messages & Proposals
Using Visuals in Written and Oral Communication
100
There is one recommended writing process that all business writers should use. True or False
What is False. There are several common activities involved in writing, but each person's writing process is unique. Each person should use strategies that work best for him or her.
100
Messages that contain good news should be written in the indirect order. True or False
What is False. If the reaction is likely to be positive, or even neutral, your best approach is likely to be a direct one—that is, one that gets to the objective right away without delaying explanation or conditioning words.
100
Always include as much detail as possible in an oral presentation to keep listeners interested and informed. True or False.
What is False. Too much detail can drown your listeners in a sea of information. The secret is to leave out unimportant information.
100
The best organizational pattern for a persuasive message is to say what you want your readers to do right away and then use the rest of the message to support your point. True or False
What is False. In most situations requiring persuasion, an indirect approach is best because the writer's goals will often run contrary to the reader's current wishes.
100
The stages of the visual communication process are completely different from the stages in the writing process. True or False.
What is false. The stages of the visual communication process are very similar to the stages of the writing process.
200
Writers should always move from planning to drafting to revising, with no backtracking. True or False
What is False. As with problem solving, writing is often a recursive activity. Later activities can lead back to earlier work to refine it.
200
All requests for business information should be written in the direct order. True or False.
What is False. Directness is not preferred in some situations, such as when the reader is likely to respond unfavorably to the request.
200
Speakers should make eye contact with their audiences and use gestures to emphasize key points. True or False.
What is True. Eye contact is important. The eyes, which have long been considered "mirrors of the soul," provide most listeners with information about the presenter's sincerity, goodwill, and flexibility.
200
You must offer your readers tangible benefits in order to be persuasive. True or False
What is False While it is tempting to think that readers will be swayed mostly by tangible rewards, intangible ones can be as appealing, or more so, in certain circumstances.
200
Today's writers do not need to be concerned with errors of scale in their visuals since modern software tools will adjust appropriately for them. True or False.
What is False. Writers need to carefully select and use visuals to maintain high integrity. Accuracy can be compromised in data-generated visuals with errors of scale and errors of format.
300
When writing to someone or a group you do not know, it is appropriate to identify yourself early in the message. Why or Why Not?
What is you should identify yourself. When writing to someone or a group you do not know, it is appropriate to identify yourself early in the message. This identification may include your purpose and your company. Your title and position also may be helpful.
300
In a direct inquiry message, how do you make questions stand out in the message?
What is using numbers, bullets, or putting questions in different sentences.
300
An effective speaker maintains a consistent pitch and speed as he or she speaks. True or False.
What is False. Speakers who talk in monotones are not likely to hold the interest of their listeners for long. As a general rule, you should present the easy parts of your message at a fairly fast rate and the hard parts and the parts you want to emphasize at a slower rate. The reason for varying the speed of presentation should be apparent: it is more interesting.
300
Your persuasive message is complete when you have developed persuasive points that are likely to make your readers receptive to your product or idea. Is this statement true, why or why not?
What is fales, because you also need to tell your readers exactly what you want them to do and to make that action as easy as possible.
300
For the best possible communication effect, the writer should place each visual:
What is near the place where it will be discussed.
400
There are essentially three stages in preparing any piece of writing: planning, _____ and revising.
What is drafting.
400
Select the best of these endings to a routine inquiry message. A. A prompt reply will be appreciated. B. Thank you in advance for your assistance. C. I will be grateful for whatever help you can give. D. Hoping to hear from you at your earliest convenience.
What is "A prompt reply will be appreciated". These final goodwill words will receive the best reader reaction if they are customized to fit the message. Such general closes as "A prompt reply will be appreciated" and "Thank you for your time and consideration" are positive. This goodwill ending described in the general plan is also appropriate for a routine inquiry message.
400
The four basic elements of good talking are voice quality, talking style, word choice/vocabulary and:
What is adaptation.
400
Ethos is an appeal based on _____.
What is the speaker's or writer's character or ethics.
400
You wish to display a continuous series of data showing weekly fluctuations in sales. The chart you will select is the:
What is a line chart.
500
John is an inexperienced writer. A good rule of thumb for him is to spend roughly _____ of his writing time in drafting. (The answer is a fraction.)
What is one third.
500
In a favorable response message answering six questions favorably and one unfavorably, the writer should: A. begin with the bad news. B. bury the bad news after the good news has paved the way. C. end with highlighting the bad news after the good news has paved the way. D. omit the bad news and concentrate on the good.
What is bury the bad news after the good news has paved the way. When your response concerns some bad news along with the good news, you need to handle the bad news with care. In routine, direct-order messages, you will need to subordinate the bad news and emphasize the good news.
500
The element of good talking, ‘adaptation' refers to, means:
What is fitting the message to the intended listener.
500
A form of email sales message that is gaining respectability and acceptance is called _____ because it requires customers to sign up for email promotions on a company's website.
What is permission email.
500
If you want to show products' market share in percentages, what is the best chart to use?
What is a pie chart.