A
Chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer
What is a distribution channel (or marketing channel)?
A marketing strategy under which a company sells through as many outlets as possible
What is intensive distribution?
A strategy of selling products at specific outlets and/or locations
What is selective distribution?
A marketing strategy in which a company decides to make its products available to customers through a very limited number of retailers
What is exclusive distribution?
The management of the flow of goods and services, including all processes that transform raw materials into final products
What is supply chain management?
What is a full-service wholesaler?
Retailers who provide high quality goods at cheap prices, including second-hand goods, off-season items, etc.
What are off-price retailers?
A large store which specializes in a particular type of discounted merchandise and becomes the dominant retailer in that category
What is a category killer?
The set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer
What is physical distribution?
The movement, protection, storage and control of materials and products throughout manufacturing, warehousing, distribution, consumption and disposal
What is materials handling?
The process used to unify marketing communication elements, such as public relations, social media and advertising into a brand message that remains consistent across distinct media channels
What is integrated marketing communications?
The specific combination of the tools, channels and processes marketers use to promote their offerings
What is the promotion mix?
A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product
What is advertising?
The process of communicating with a potential buyer (or buyers) face-to-face for the purpose of selling a product or service
What is personal selling?
A part of the promotional mix where a business uses short-term customer-oriented strategies to stimulate the demand for its product by making it look more attractive and/or worthy
What is sales promotion?
The process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups and people it serves
What is public relations?
Any form of marketing the stimulates the main demand for a product
What is primary demand advertising?
Type of salesperson who increases the firm's sales revenue by acquiring orders from new customers or more orders from existing customers
What is an order getter?
What is a missionary salesperson?
A salesperson who focuses on complex scientific and technical products for businesses
What is a technical salesperson?
A program developed to reward customers who engage in repeat purchases
What is a frequent-user incentive?
Printed or digital displays placed near advertised items and where customers make purchasing decisions
What is a point-of-purchase display?
A form of public relations that provides news or information to the media
What is publicity?
An official announcement (written or recorded) that an organization issues to the news media and beyond
What is a news release?
An event organized to officially distribute information and answer questions from the media
What is a press conference?