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Websites and applications that enable users to create and share content or participate in social networking
What is social media?
A type of metadata tag used on social networks such as Twitter and Instagram and other microblogging services
What is a hashtag?
An online journal or informational website displaying information in a reverse chronological order
What is a blog?
A website that enables users to store and share their multimedia files, like photos, videos, etc. with others
What are media sharing sites?
Online properties in which members relate common experiences and interests
What are social media communities?
A website that allows collaborative editing of its content and structure by its users
What is a wiki?
Anyone born between 1982 and 2000
What are Millennials?
The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic
What is social media marketing?
A marketing methodology that is designed to draw visitors and potential customers in
What is inbound marketing?
Obtaining work, information or opinions from a large group of people who submit their data via the Internet, social media, and smartphone apps
What is crowdsourcing?
The use of small amounts of capital from a large number of individuals to finance a new business venture
What is crowdfunding?
A methodology that focuses on counting the volume of specific types of content on the social web
What is quantitative social media measurement?
A measurable value that demonstrates how effectively a company is achieving key business objectives
What are key performance indicators (KPIs)?
A more nuanced approach to collecting insight that has less to do with hard numbers and more to do with the underlying meaning and interpretations behind those numbers
What is qualitative social media measurement?
The interpretation and classification of emotions (positive, negative and neutral) within text data using text analysis techniques
What is sentiment analysis?
The conduct of business on the Internet
What is e-business (or electronic business?
Ads that appear on mobile smartphones, tablets or other mobile devices
What is mobile marketing?
The business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees and staff
What is outsourcing?
A business model that focuses on selling products and services to other companies
What is business-to-business (or B2B) model?
The process of selling products and services directly between a business and consumers who are the end-users of its products or services
What is the business-to-consumer (B2C) model?
A small piece of data stored on the user's computer by the web browser while browsing a website
What is a cookie?
The process of finding anomalies, patterns and correlations within large data sets to predict outcomes
What is data mining?
A blanket term for any kind of computer software with malicious intent
What is malware?
The delivery of computing services (including servers, storage, databases, networking, software, analytics, and intelligence) over the Internet
What is cloud computing?
The practice of environmentally sustainable computing
What is green IT?