The function in business that acquires funds for the firm and manages those funds within the firm
What is finance?
100
Developing products and promotions to please large groups of people.
What is mass marketing?
100
Benefits minus costs
What is value?
100
An organization that sells to ultimate consumers
What is a retailer?
100
How do you spell Jodi's last name?
Cataline
200
The terms of agreement in a bond issue
What are indenture terms?
200
The 4 P's of marketing
What are product, price, place, and promotion?
200
Total fixed costs (give example)
What are the expenses that remain the same no matter how many products are sold? Ex. rent
200
The sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers.
What is a supply (or value) chain?
200
How many children does Jodi have?
3
300
Risk/return trade-off
What is the principle that the greater the risk a lender takes in making a loan, the higher the interest rate required?
300
Brand name
What is a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
300
Brand loyalty
What is the degree to which some customers are satisfied, like the brand, and are committed to further purchases?
300
Telemarketing
What is the sale of goods and services by telephone?
300
For which company did Jodi work while on Wall Street?
JP Morgan
400
Factoring
What is the process of selling accounts receivable for cash?
400
The 3 parts of the marketing concept
What are customer-orientation, service-orientation and profit-orientation?
400
The stage in the product life cycle where profits peak
What is growth?
400
Intensive distribution
What is distribution that puts products into as many retail outlets as possible?
400
How much was Jodi's first year of tuition at Drexel?
$5,500
500
Venture capital
What is money that is invested in new or emerging companies?
500
B2B market
What is the business-to-business market? It's comprised of all the individuals and organizations that want goods and services to produce other goods and services?
500
4 different pricing strategies
What are skimming, penetration, EDLP (everyday low pricing), high-low, target costing, psychological pricing?
500
Direct selling
What is selling to consumers in their home or at work?