Blue
Green
Purple
Orange
100

A set of beliefs about right and wrong, good and bad. 

ethics

100

Ethical norms that apply to all people across a broad spectrum of situations

universal ethical standards

100

Any groups that have a stake—or a personal interest—in the performance and actions of an organization

stakeholders

100

Provide quality products at a fair price. Ensure that customers are safe and informed. Support consumer choice  and consumer dialogue.

Customers

200

The application of right and wrong, good and bad, in a business setting.

business ethics

200

A decision that involves a conflict of values; every potential course of action has some significant negative consequences. 


ethical dilemma

200

A formal, written document that defines the ethical standards of an organization and gives employees the information they need to make ethical decisions across a range of situations. 


code of ethics

200

Create an ongoing stream of profits. Manage investor dollars according to the highest legal and ethical standards.

Investors

300

A social movement that

focuses on four key consumer rights: (1) the

right to be safe, (2) the right to be informed,

(3) the right to choose, and (4) the right to

be heard

consumerism

300

Employees who report their employer’s illegal or unethical behavior to either the authorities or the media. 


whistle-blowers

300

Business contributions to the community through the actions of the business itself rather than donations of money and time

corporate responsibility

300

All business donations to nonprofit groups, including money, products, and employee time

corporate philanthropy

400

The obligation of a business to contribute to society

social responsibility

400

Refers to the amount of harmful greenhouse gases that a firm emits throughout its operations, both directly and indirectly

carbon footprint

400

Doing business to meet the needs of the current generation, without harming the ability of future generations to meet their needs

sustainable development

400

A systematic evaluation of

how well a firm is meeting its ethics and

social responsibility goals


social audit

500

The strategy of deliberately designing products to fail in order to shorten the time between purchases

planned obsolescence

500

Developing and promoting environmentally sound products and practices to gain a competitive edge.

green marketing

500

Federal legislation passed in 2002 that sets higher ethical standards for public corporations and accounting firms. Key provisions limit conflict-of-interest issues and require financial officers and CEOs to certify the validity of their financial statements

Sarbanes–Oxley Act

500

Marketing partnerships between businesses and nonprofit organizations, designed to spike sales for the company and raise money for the nonprofit

cause-related marketing