The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders,?and society at large.
What is Marketing?
100
The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale?and after-sale service at a?specific price.
What is customer value?
100
The reward to a business firm for the risk it undertakes in offering a product for sale. It is also the money left over after a firm’s total expenses are subtracted from its total sales.
What is Profit?
100
An organization’s?long-term course of action designed to deliver a unique customer experience while achieving its goals.
What is Strategy?
100
The visual display on a single computer screen of the essential information related to achieving a marketing objective.
What is a marketing dashboard?
200
The trade of things?of value between buyer and seller so that each is better off after the trade.
What is exchange?
200
Links?the organization to its individual customers, employees, suppliers, and other partners for their?mutual long-term benefits.
What is Relationship Marketing?
200
It is a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly-defined group of customers.
What is a strategic business unit (SBU)?
200
The statements of an accomplishment of a task to be achieved, often by a specific time.
What are goals or objectives?
200
A road map for the marketing activities of an organization for a specified future period of time, such as one year or five years.
What is a marketing plan?
300
Consists of people with both the desire and the ability to buy a specific product.
What is a market?
300
The internal response that customers have to all aspects of an organization and its offerings.
What is customer experience?
300
Consist of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
What are cross-functional teams?
300
The approach whereby an organization allocates its marketing mix resources to reach its target markets.
What is the strategic marketing process?
300
Characteristics of a product that make it superior to competitive substitutes.
What are points of difference?
400
A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
What is a marketing plan?
400
Manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.
Who are Organizational Buyers?
400
Consists of a set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.
What is an organizational culture?
400
An acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.
What is a SWOT analysis?
400
Marketing manager’s controllable factors—product, price, promotion, and place—that can be used to solve a marketing problem.
What is the marketing mix?
500
Consists of?one or more specific groups of potential consumers toward?which an organization directs its marketing program.
What is a target market?
500
The process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
What is customer relationship management (CRM)?
500
An unique strength relative to competitors, often based on quality, time, cost, or innovation.
What is a competitive advantage?
500
Involves aggregating prospective buyers into groups, or segments, that?(1) have common needs and?(2) will respond similarly to a marketing action.
What is market segmentation?
500
The uncontrollable factors in a marketing decision involving social, economic, technological, competitive, and regulatory forces.