TLAs
AI
"ENG" Excellence
Dr. Phil
Have You Met Tobi?
100

The Shopify OS -- or in other words -- the core of how we build products

GSD

100

Known as "The Answer" on the basketball court, he was the original use of the acronym

Allen Iverson

100

The central driving force of progress, for motorized things anyway.

Engine

100

For a body that consumes almost exclusively Coke Zero and cholcolate, this is the trick to staying in shape

tennis

100

Country music pop star

Toby Keith

200

We may not look at the stock price, but we do spend a lot of time following the money our merchants make, which we call this TLA

GMV

200

Before you could vibe your way through photo editing you needed complex visual manipulation software, like this classic from Silicon Valley.

Adobe Illustrator

200

One of the three most-provided dimensions for a physical product

Length

200
Prior to his work in Merchant Marketing, Phil's biggest contribution was spearheading this product launch (both the join and the leave events)

Tracked Segments

200

Spiderman, if you're of a certain age

Tobey Maguire

300

Get your minds out of the gutter -- this is how we refer to our retail ambitions (both hardware and software)

POS

300

A fertility treatment that involves placing prepared sperm directly into the uterus around ovulation to help sperm reach an egg and achieve pregnancy

Artificial Insemination

300

It doesn't take a fancy culinary degree to understand that this is a dish best served cold

revenge

300

This seafood-adjacent beverage is one of the only things that scares Phil

Clamato

300

Michael Scott's nemesis on The Office

Toby Flenderson

400

What started off as a handshake acquisition has grown into quite the moneymaker.  It's more than just wholesale, you know.

B2B

400

a global movement of more than 10 million people in over 150 countries and territories who campaign to end abuses of human rights

Amnesty International

400

Perhaps the prototypical calendar of the British Isles (built rock solid)

Stonehenge

400

The original "No Fun" gif, featuring Phil's face

:unimpressed-phil:

400

prior to Kaz, Shopify had a very different COO

Toby Shannon

500

Growing customers into high lifetime values is important, but making sure you don't pay too much to start your relationship with them (aka this TLA) is equally important

CAC

500

the seminal 2004 album from the band Green Day, focusing on the United States and George Bush

American Idiot

500

The organizational tetris that occurs every 6 months is called a re-org.  When you re-organize a room it's called _____.

Feng Shui
500

The longest slack handle in the org, this is the suffix that follows Phil around everywhere

but I work odd hours and do vacation badly

500

The voice of Dobby in Harry Potter

Toby Jones