STRATEGIES
connects the target audience’s aspirations with the product being promoted.
Association
To use dishonest tactics in order to control or influence someone.
MANIPULATE
To change ideas or facts so they are not
faithful to the whole truth
DISTORT
JUST DO IT
NIKE
HOW MANY PEOPLE LIVE IN URUGUAY?
3.5 MILLION
Make an inquiry solely to have an effect or make a statement
Rethorical question
To persuade somebody to think in a different way
SWAY OPINIONS
To make someone feel like they ought to do or feel something because society expects it
PRESSURIZE
GIVES YOU WINGS
REDBULL
WHICH IS THE BIGGEST PARK IN EUROPE?
PHOENIX PARK
makes claims that sound reliable but that have no basis in fact
Weasel claim
To use kind, gentle, or attractive techniques to persuade someone to act.
COAX
To make somebody decide to do
something, or cause something to happen
by your words or actions
PROMPT
TASTE THE RAINBOW
SKITTLES
This animal’s fingerprints are so similar to humans’ that they could confuse crime-scene investigators.
KOALA
suggests the product is better than its competitors, without naming them
Unfinished claim
To persuade somebody to do something or go somewhere (that might not be good for them) by promising a reward
To strongly advise somebody to do or not do something.
URGE
FUN TO PLAY WITH
PLAY DOH
One day on this planet is longer than one year on it.
VENUS
uses catchy, repetitive structures to stick in your mind forever.
Parallelism
. To make an action necessary or unavoidable
COMPEL
To make somebody want to do something better, sooner, or more quickly
SPUR ON
SNAP, CRACKLE, POP
RICE CRISPIES
In Dante's Inferno, this Roman poet serves as Dante's guide through Hell and most of Purgatory.
Virgil