Growth accounting
This framework, commonly used in growth marketing, includes steps such as Acquisition, Activation, Retention, Referral, and Revenue, forming the core funnel for user growth.
What is AARRR?
In SEO, this term describes a type of search intent where the user is looking to make a purchase or complete a specific transaction, often indicated by keywords like "buy," "order," or "for sale.
What is transactional intent?
This term describes the stage where a product satisfies strong demand in the market, signaling it effectively meets user needs and has the potential for scaling.
What is product-market fit?
In growth marketing, this stage is considered the most critical for long-term success, as serving existing users can be 5-25x more cost-effective than acquiring new ones.
What is retention?
This SEO technique involves acquiring links from reputable sources that point to your website, boosting authority and organic rankings on search engines.
What are back links?
What is SEO (search engine optimization)?
This term encompasses the features or services offered for sale, the pricing strategy, the timing of charges, and how pricing adjusts with increasing value to the customer.
What is monetization?
This SEO strategy involves creating large numbers of pages or content pieces by using templates and data, allowing businesses to target a wide range of keywords and topics at scale.
What is programmatic SEO?
This term describes a system in which user actions contribute to a product’s growth by creating self-perpetuating cycles that continually attract new users without additional input.
What are growth loops?
The primary growth that high frequency apps like Duolingo would use to determine how effectively they're growing active users.
What are DAU, or daily active users?
This SEO metric measures the likelihood of a domain appearing in search engine results relative to competitors, based on factors like backlink profile and content authority.
What is domain authority?
This metric, calculated as "invites sent" multiplied by "conversion rate," measures viral growth by determining how many additional users are brought in by each existing user.
What is the K-factor?