Objection Handling 1
“Boulevard is way more expensive than Square — I don’t see why I’d pay that.”
Totally fair — a lot of owners compare us to Square at first. The difference is Square is built for taking payments, while Boulevard is built to grow a service business. Most owners who switch aren’t trying to save money — they’re trying to make more through things like higher rebooking, better retention, and filling gaps automatically. Out of curiosity, how are you thinking about growth over the next 6–12 months?
“Maybe later — now’s not a good time.”
Totally get that — timing matters a lot with something like this. Just so I understand, is it more about being busy right now, or not seeing enough value yet?
That makes sense. What some owners do is take a look now so they can plan for the right moment instead of starting from scratch later. Would it hurt to at least see what the transition and impact could look like?
What is one of the most commonly used reports in Boulevard for tracking business performance?
Sales Summary
What feature helps ensure services are booked in the correct order and timing automatically?
Precision Scheduling
What year was Boulevard founded?
2016
“Switching systems sounds like a huge headache. I don’t have time for that.”
Yeah, switching can feel like a big lift — especially if you’ve been on something for a while. That’s actually why Boulevard invests heavily in onboarding — we handle data migration, setup, and training so it’s not all on you. Most owners are surprised it’s a lot smoother than expected. If we could make the transition feel pretty hands-off, would it be worth exploring what the upside looks like?
“Just send me info and I’ll take a look.”
Happy to send something over — just so I make it relevant, what are you most interested in learning more about?
(Pause)
Got it. Honestly, most of this makes a lot more sense when it’s tailored to your business rather than generic info. If we spent 15 minutes walking through it together, I can make sure it actually answers what you care about. Would that be unreasonable?
What feature automatically fills last-minute openings from canceled appointments?
Waitlist
What automated feature sends notifications to reduce missed appointments?
Automated Appointment Reminders
Who is Boulevard's CEO?
Matt Danna
“How do I know this is actually going to make me more money?”
That’s the right question to be asking. What we typically see is revenue impact coming from a few areas — like higher rebooking rates, better utilization with waitlists, and more predictable revenue through memberships. Instead of guessing, we can actually map this to your business and estimate the upside.
Would it be helpful to walk through what that could look like with your numbers?
“This owner says: ‘I’ve been burned before — these systems always end up costing more than they say.’”
That’s completely fair — a lot of platforms aren’t very transparent, and that can be frustrating. Boulevard’s approach is actually to be really upfront about pricing so there aren’t surprises later. More importantly, most owners aren’t evaluating it based on cost alone, but on what it returns to the business. If we laid everything out clearly and tied it to potential upside, would that help you feel more confident?
What feature allows businesses to charge clients for late cancellations or no-shows?
Card on File (with cancellation/no-show policy enforcement)
What feature allows businesses to send messages to clients directly from Boulevard?
Two-Way Messaging
How many customers (rough #) does Boulevard currently have?
6,000
“I’m just a small shop — Boulevard feels like overkill.”
I hear that a lot — and it usually comes from thinking Boulevard is for where you are today. Most of our customers actually chose it because of where they wanted to go. It helps put the systems in place early so you’re not outgrowing your software every year.
Are you planning to stay at your current size, or are you looking to grow?
“This owner says: ‘My team is used to our current system — they’re going to hate switching.’”
Yeah, that’s a real concern — your team’s buy-in matters a lot. What we usually see, though, is once staff start using Boulevard, they actually prefer it because it makes their day smoother — things like easier booking, less back-and-forth, and clearer schedules. And we support training so they’re not figuring it out on their own. How has your team reacted to changes like this in the past?
What built-in feature allows businesses to create recurring revenue from clients?
Memberships
What feature allows businesses to sell multiple services upfront at a bundled price?
Packages
How many monthly appointments (rough) are booked through Boulevard?
5,000,000
“What I have works fine — I don’t see a reason to change.”
That makes sense — if things are running, there’s no urgency to switch. Usually when people look at Boulevard, it’s less about fixing something broken and more about unlocking growth that’s hard to get with their current system. Things like maximizing booked time or improving client experience. If there were an opportunity to grow revenue without adding hours, would that be worth a look?
“This owner says: ‘Honestly, all these systems look the same to me.’”
Totally — on the surface, a lot of them do look similar.
Where Boulevard really stands out is in how it drives outcomes, not just features — things like higher client retention, more consistent booking, and a more premium client experience. It’s less about checking boxes and more about how the system actually performs for your business day-to-day. Would it be helpful if I showed you a couple of those differences in action?
What does Boulevard call the profile that stores client history, visits, and preferences?
Client Profile
What feature allows businesses to add a “Book Now” button directly to their Instagram profile or social media?
Online Booking Link
How much did Boulevard get in Series D funding?
$80M