1
Missing key information in the video title, description, or video content (including text overlays) to create an arbitrary curiosity gap for users to watch the video to understand the full context
What is Withholding?
Include unnecessary exaggeration, extreme language and formatting cues across video title or video content (including text overlays), description thumbnail to entice users to watch the video
What is Sensationalism?
Video content (including text overlays) that does not provide or fulfill the information it originally promises in the video title, or description as well as to create an arbitrary curiosity gap for users that promotes users to watch the video, but ultimately is unfulfilling, addresses something different than indicated, or non-factual information.
What is Misleading?
Refers to videos where its title, caption, thumbnail or video content itself, either withhold information or sensationalize the context, in order to entice users to watch the video.
What is Watchbait?
The video title/caption uses 3 or more dots to denote there is more to the video title/caption/text, and to create a curiosity gap about what the rest of the title might say.
What is Ellipses?
This is when the video thumbnail is indicating or hinting that the video content is about or contains explicit sexual content.
Includes staged, scripted, fake content lure like fake CCTV/video recording time stamp/PSA and scripted pranks.
What is Misleading Video?
The video title/caption/video content suggests there is a key point about the video needed to understand the main message or video content, but it does not disclose that detail
What is Key Detail?
The video title/caption makes assumptions or predictions about how you, the target audience, or another group of individuals, will react to the content.
What is Audience Reaction?
Videos where the video title or caption mentioned refers to the skills/tricks or funny videos without giving any other detail on what the video will be about.
What is Vague?
A word that adversely affects a target, directly attacks or defames a person or a group of people. Also includes swear words.
What is Negative Language?
Video title/caption that say or imply something about the nature of the video that, upon watching the video, is exaggerated or made to seem more important than it really is
What is Exaggeration?
The video title/caption contains language that seems extreme in nature, compared to most other video titles/captions
What is Extreme Language?
The video title/caption gives a forceful behavioral directive telling the reader to consume the content.
What is Behavioral Directive?
Video titles / captions that provide content typically in a numbered or listed format and calls out a particular item in the list as noteworthy but doesn’t say why
What is Listicle?
Formula for exaggeration
What is word from the word bank + 3 pre-approved emojis/exclamation points?
Words in the Tagalog Negative Language Word Bank
BOBO
GaG*
madepakers
Buang
Themes/topics to look for in exaggerated too good to be true statements
Politics
Religious
Health
Finance
Mythical Creatures
Type of video exempted from Audience Reaction tagging
What are DIY Videos?
Name 3 preapproved emojis
😤 Face with Steam From Nose emoji 😳 Flushed Face emoji 😡 Pouting Face emoji 😱 Face Screaming in Fear emoji 😈 Smiling Face with Horns / Devil's Smiling Emoji 😵 Face with Spiral Eyes / Dizzy Face emoji 🤮 Face with Open Mouth Vomiting emoji 🤢 Nauseated Face emoji 🤬 Face with Symbols on Mouth emoji 🤯 Face with Exploding Head emoji ❗ Heavy exclamation mark emoji