Baton Mission & Strategy
Baton's Mission
Enable supply chain on autopilot
Step 1 of Baton's portfolio strategy
Build an operator execution platform for Dedicated
AAI 2025 goal
MVP used by 1 account
Nickname for a refrigerated trailer
What is reefer?
Baton's business goal
Make Ryder the most tech-forward supply chain company
Step 2 of Baton's portfolio strategy
Flip that platform inside out as a visibility tool for customers
Cardinal 2025 goal
20% Cardinal cost centers on Rv3; 80% eligible to migrate
Maximum legal weight of a semi-truck in most US states
What is 80,000 pounds?
Automation and...
optimizion
Step 3 of Baton's portfolio strategy
Supercharge that platform (automation, optimization) while expanding it to other transportation verticals (AAI)
FMS tech H1 2025 goal
Figure out H2 goal by mid-year with Tom Havens (LOL)
The nickname for dropping off one trailer and immediately hooking onto another
What is "drop and hook?"
Best-in-class...
customer experience
Step 4 of Baton's portfolio strategy
Continue supercharging that platform while expanding to other supply chain verticals and expanding customer visibility into execution
$5M EBT increase
AND
Analytics/simulation to show value of sharing in DTS
The name for the thing on the back of a tractor that connects to a trailer
What is "fifth wheel?"
Tech-driven...
AND
One...
market expansion
AND
platform
What is Baton's 2025 theme?
Show me the money!!
CVT 2025 goal and Robert non-negotiable
CSAT > 65%
AND
100% of DTS/TM customers moved from Turvo to CVT
Standard number of gears in a classic 18-wheeler manual transmission
What is 18?