Show:
Personas
High Low
The Value in Pain
Gimme These
100

Primary personas for the AtoZ 4 Everyone App

Students and ECP

100

Women make up 45% of the students in college

Higher (55%)

100

Candidates will have to do this on a phone or computer, but they are more prone to these on a mobile device.

Typing

100

This was important to users so they could evaluate the app before creating an account

Guest experience

200

The most used job seeking tool for students

Handshake

200

50% of all college students are 18-24 years old

Higher (70%)

200

A main value prop of the app is this - not quantity

Quality of applicants
200

This feature - being newly considered - may feel counterintuitive to the success of the Amazonwalmart app 

Including jobs of related employers

300

Students are an interesting starting point for the app for this reason. 

More likely to engage with the app (increased mobile use) or show continued engagement as they become ECPs

300

College students make up 15% of all users on LinkedIn

Lower (8%)

300

The most painful part of applying for jobs is this - one of the earliest parts. 

Finding / searching for them

300

This feature would provide users with the most satisfaction if put into the app

Level up (trainings, talks, classes)

400

ECPs are more likely to do this than any other professional

Swap jobs

400

Within 6 months of graduating 80% of all graduates will land their first job

Lower (55%)

400

We can meet users where they want to apply considering 70% of user traffic goes here

.job mobile web

400

Students reported they'd be more likely to use the app if this AI feature was included 

Resume or Interview Prep

500

Name one trend that the market is seeing in ECPs

Worrying about finances 

Relocating 

Assessing employers

Applying to Gov jobs 

Applying to wider range of roles 

500

65% of college students will have at least 1 internship by they time they graduate. 

Lower (50%)


500

Having a streamlined experience is important to users as evidenced by users reporting converting to this was important to them. 

Alumni

500

Most features in the Kano were delighters indicating users find the features exciting or this other explanation

They view the app as an addition to how they already apply