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Key Terms and Concepts
Knowledge Management
Research
general
Research -
Surveying
Legal Considerations
100
Seeks to uncover people's perceptions about an issue.
What is qualitative research?
100
- Explicit (formalized, codified, documented) - Implicit (known, but not documented) - Tacit (experience, "we just know," not documented) . . . are all types of this.
What is knowledge?
100
Membership satisfaction, needs assessment and conference evaluations as all examples of this type of research.
What is internal research?
100
This survey technique has the highest potential for interview bias.
What are individual interviews?
100
To protect privacy, findings should only be reported in this manner.
What is aggregate data (in aggregate form)?
200
Original research that is gathered for a specific reason. Tends to be expensive.
What is primary research?
200
Key outcomes of this include knowledge transfer and business decisions and actions that advance the organization for its stakeholders.
What is knowledge management?
200
Dividing a broad target group into smaller subsets for the purpose of creating more value to the individuals in the subset and also better resource allocation.
What is segmentation?
200
Mean, median and mode are examples of this.
What are measures of central tendency?
200
The three main areas of this are antitrust, privacy and incentives for participants.
What are legal concerns related to how you conduct research?
300
Research that examines and shapes programs as they occur, allowing you to adjust activities along the way.
What is formative research?
300
This type of organization is skilled at (and has a culture of) creating, acquiring and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights.
What is a learning organization?
300
The size of a sample is less important than this.
What is how representative it is of the population?
300
Standard deviation, range and variance are examples of this.
What are measures of dispersion?
300
You should make your data available to nonmembers, suppliers and others in your community so long as they have this.
What is a legitimate business need for the information?
400
Sharing, capturing and using institutional knowledge to provide services to members. Benefits include better organization and use of institutional knowledge, reduction of staff time searching for information, less duplication of work, more efficient customer service and more time to focus on improving member benefits.
What is knowledge management?
400
A hierarchical classification system of an organization
What is a taxonomy?
400
The major steps involved in research.
What are . . . ? 1) Identifying questions 2) Developing plan to gather information 3) Collecting data 4) Processing, analyzing and interpreting data 5) Reporting findings
400
These two things help you feel confident that your survey sample is representative of the population.
What are margin of error and confidence level? (typical: margin of error +/- 5 percentage points with a confidence level of 95%. Meaning, you can be 95% confident that the answer is within 5% of the finding.)
400
You can charge nonmembers a higher price for your findings so long as the price isn't so high as to do this...
What is compel membership?
500
An attitude toward systemic thinking, coordination, training and customer value. This is to create and communicate value through channels such as membership, marketing and advocacy. This is not software.
What is customer relationship management?
500
When developing type of strategy, the first step is to assess or develop the organization's taxonomy.
What is knowledge management strategy?
500
The four survey research methods.
What are qualitative surveys, quantitative surveys, summative (outcome) evaluations and formative (process) evaluations?
500
The standard components of a written research report.
What are the introduction, executive summary, data displays, recommendations and the appendix?
500
While these may help you get more responses, the rules and regulations about them vary from state to state and country to country, so take care.
What are sweepstakes (prizes, drawings)?