Pre-Alcohol
Sugar-to-Fiber
Dave-isms
Channel Metrics
CAKE Employee Fun Facts
100

Byproduct that is the primary culprit behind rough mornings after drinking.

Acetaldehyde

100

The enzyme responsible for transforming sucrose into levan in the Sugar-to-Fiber product is called this

Levansucrose

100

Favorite catch phrase

Tummy Rumble

100

This KPI shows the number of times an ad was shown.

Impressions

100

This CAKE employee has a whole drawer in their closet dedicated to hotel slippers

Kelsey

200

ZBiotics should be consumed at this time to be most effective

Before Your First Drink

200

The prebiotic that STF helps turn your extra sugar into

Levan
200

This popular "holy" pasta shape is a popular Dave-ism 

Mastacioli

200

This DSP KPI tracks how many completed a desired action after seeing an ad

Conversion Rate

200

This CAKE employee is a Eucharistic Minister 

Michela

300

Where Is Acetaldehyde Formed?

The liver and the gut

300

Fiber helps slow the absorption of this nutrient

Sugar

300

This day was the start of ZB issues with Google

May 16th

300

This advanced KPI measures the incremental lift of paid search over organic performance

Incrementality

300

This CAKE employee was married on a haunted ship

Devin

400

True or False: ZBiotics contains live bacteria that survive digestion?

True

400

Consuming levan fiber can lead to the production of these beneficial compounds, which support gut health

Short-chain fatty acids

400

Which catch phrase was coined when Pod Save America helped drop the NCPA?

Butterly Flapped It's Wings

400

This metric reflects how well an ad’s copy, keywords, and landing page match the user’s intent

Quality Score

400

This CAKE Employee spends their free time gaming

Natalie

500

The probiotic in Pre-Alcohol that is genetically engineered

Bacillus subtilis ZB183

500

Levan is more highly accessible in this country, in dishes such as natto

Japan
500

Using the word Hangover would be considered this

Iraq No Fly Zone

500

This metric is used to understand reach efficiency in DSP campaigns

CPM

500

This CAKE employee is a twin

Ryan