Chattering, Gibberish
Tracking code created by Epsilon that is used to attribute leads to media sources. This code captures the media channel that drove the campaign and encapsulates details about the media asset.
What is the Media Origin Code?
The vendor that makes the initial campaign setup requests for new campaigns.
What is the Digital Agency of Record (DAOR)?
A descriptive, memorable and pronounceable URL, usually used to redirect URLs from one location to another.
What is a Vanity URL?
Captures the response mechanism by identifying the form and device type that the user used to register for the campaign. I.e., it tracks the source of a registration.
What is the Response Source Code?
The vendor that creates and maintains the Q&A Pairs, MOCs, RSCs and stores all of our campaign data.
Who is Epsilon?
Receives the lion-share of AbbVie campaign traffic. Also known as (Search Engine Marketing (SEM) or pay-per-click (PPC).
What is Paid Search?
Identifiers created by Epsilon that uniquely defines questions and answers that appear on AbbVie consumer branded and disease state awareness website registration forms.
What are Q&A Pairs?
Responsible for coordinating the campaign setup process, this role bears the responsibility for sending data requirements to Epsilon and setting up the campaign in Brand API DB.
Who is MSP?
They are typically run at a cadence and the recipients are known before the campaign starts.
What are Email campaigns?
A data exchange document created by our data warehouse vendor Epsilon that contains all MOC, RSC, and Question and Answer (Q&A) pairs required for campaign tracking.
What is the DED file?
Responsible for initiating E-2-E test during campaign setup and when MOCs are created for live campaigns.
Who is the Lead Tester?
800.4HUMIRA
What is LiveOps (a.k.a. Humira Call Center)?
Tool used by our Spark Media partners that allows them to create a campaign tracking code taxonomy, allowing for the tracking of all media that Spark traffics for AbbVie's consumer campaigns.
A.k.a. SiteCatalyst Attribute Importing and Naming Tool.
What is the SAINT File?
This euphemisms for the TIBCO software that is used to exchange data with vendor partners is mystical.
What is the Magic Service Bus?
Trafficked by Spark. However it is not illegal.
What are Banner Ads?