CAMPBELL HISTORY
Campbell was founded in this year.
What is 1869?
Plastigon had to be made from this type of material to be microwaveable.
What is a non-metal container?
Bowls became deformed during this stage of the Plastigon process.
What is the cooking stage (the cooker)?
In 1987, Campbell had approximately this amount in total sales.
What is $4.5 billion?
This was the first microwaveable container effort before Plastigon.
What is SFP (Scrapless Forming Process)?
Over 200 of these mechanical components frequently tripped and caused line shutdowns.
What are limit switches?
The CEO who pushed the microwaveable innovation strategy in the 1980s was this person.
Who is Gordon McGovern?
This is one of the technical requirements for a microwavable product.
What is ...
The team made the mistake of focusing more on satisfaction instead of maintaining this.
What is brand loyalty?
Campbell’s U.S. division was organized primarily around this structure.
What is product-based business units?
Compared to a metal can costing 7¢, Plastigon cost approximately this amount per container.
What is 28 cents?
Plastigon ultimately failed because of limited resources and these ongoing project issues.
What are manufacturing delays and scaling challenges?
Campbell’s R&D system was structured around these three core elements, often referred to as P3 in the case.
What are Product, Package, and Process?
The production line targeted 200 bowls per minute, but the actual rate achieved was approximately this.
What is 50 bowls per minute?
Simpler alternatives like brick packs and dry soups ultimately succeeded because they had better this compared to Plastigon.
What is time-to-market and scalability?