Brand
What is a personal brand?
The practice of creating a unique identity or image that promotes and communicates your skills.
What is target audience?
The group or demographic at which you are aiming to sell to.
What is meant by online presence?
All activity or content that an entity or business has under its name on the internet.
Why is personal branding important?
It sets you apart from other brands and offers safety against the competition.
How could you identify your audience?
Conduct market research such as surveys and interviews. Identify market trends. Create customer profiles and market segments.
Examples of online platforms.
Apps, Websites, Blogs, Videos.
An example of personal branding.
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Why is it important to know your target audience when building your personal brand messaging?
Knowing your target audience is crucial because it allows you to tailor your messaging to better resonate with your ideal clients or employers.
Why should you have an online presence?
In order to engage, interact with and network with your audience and other businesses.