Category 1
This luxury outerwear brand is known for its high-end winter jackets and is expanding in Asia-Pacific.
What is Canada Goose?
Canada Goose sells products through its own flagship stores and online, using this type of sales strategy.
What is direct-to-consumer (DTC)?
To maintain exclusivity, Canada Goose must be cautious about offering these types of price reductions in China’s online luxury market.
What are discounts or frequent sales?
Canada Goose risks weakening its brand exclusivity by relying too much on these two major Chinese e-commerce platforms.
What are Tmall and JD.com?
One of Canada Goose’s alternative strategies involves launching an exclusive online platform featuring these types of special products.
What are limited edition releases?
To preserve its luxury image without opening new stores, Canada Goose can establish these exclusive retail spaces inside high-end department stores.
What are in-store boutiques or pop-ups?