The basics
Age group protected?
Children under 13
What’s the Canucks’ KidZone issue?
Promoted sugary drinks and fast food in children’s fan area - questionable ethics
“All the cool kids have it!”
Uses peer pressure - prohibited under the CAP Code
BC kids' screen time habits?
6–9 hours/day on average - most ads seen via YouTube, mobile apps, and gaming platforms
Can advertisers show children playing with toys?
Yes, if the play is realistic and not exaggerated
What is Ad Standards?
The self-regulatory body that enforces ad codes in Canada
What happened at Science World?
A “sponsored” exhibit included subtle ad placement for a junk food company targeting families
Free toys with food - ok?
In Quebec it’s banned; in BC it’s allowed but ethically debated due to health impacts
Local laws vs federal?
BC follows federal codes, but can add stricter school/local policies
Can ads target parents instead of kids?
Yes, this is encouraged - especially for products aimed at children
Why are toy ads regulated?
To prevent manipulation, false expectations, and protect vulnerable audiences
BC candy ad controversy?
A Surrey-based candy company used flashy animated characters and giveaways aimed at young children on Instagram
Using TikTok stars?
Influencers must clearly disclose ads; kids are often unaware it's paid content
Top 3 kid-targeted platforms?
YouTube, TikTok, mobile games (Roblox, etc.)
Can a kid-focused ad include educational messaging?
Yes, if it’s accurate and not misleading
What’s the CAP Code?
Children’s Advertising Code: guidelines for what’s allowed in marketing to children
Local YouTuber fined, why?
Promoted energy drinks to underage viewers without disclosures - breached digital ad guidelines
“Boosts your brain!”
Misleading educational claim - needs scientific proof
What do parents want from ads?
Educational content, minimal pressure or manipulation
Can brands use friendly mascots or characters in ads?
Yes, but only if they don’t pressure or directly ask kids to buy
Who enforces laws in BC?
Primarily Ad Standards + Consumer Protection BC + Quebec's separate laws don’t apply but influence standards
VPD safety campaign gone wrong?
A cartoon bear ad scared young kids with “stranger danger” messaging - seen as inappropriate tone for age group
Ads in school newsletters?
Must be clearly labeled and vetted - blurs line between education and commerce
Can schools promote products?
Only with district approval and clear separation from learning content
Can food ads aimed at families mention health benefits?
Yes, but the claims must be truthful and evidence-based