Legal
Why are there specific regulations for advertising to children in Canada?
To protect children from potentially harmful or deceptive advertising practices and ensure that advertisements directed at them are age-appropriate and not exploitative.
Name 5 different brands for children's toys
Lego, Barbie, HotWheels, Bratz, PollyPocket
How do parents and caregivers play a role in regulating children's exposure to advertising?
Parents monitor media consumption, discuss ads with children, teach critical thinking skills, and advocate for stricter regulations.
What are some potential consequences for a toy company that fails to comply with Canadian regulatory standards for advertising to children?
Legal penalties, fines, damage to reputation, loss of consumer trust, and decreased sales.
Name 1 board game with the exact ages of the players
Uno - 7+; Monopoly - 8+; Jenga - 6+
What are some ethical ways toy companies can market their products to children while complying with regulations?
Focus on educational benefits, use age-appropriate messaging, be transparent, and involve parents in decision-making.
How might cultural diversity impact advertising to children in Canada?
Cultural differences may influence the effectiveness and appropriateness of advertisements, requiring toy companies to consider diverse audiences when creating ads.
Which is the best selling video game in history?
Tetris - 200 million
How has technology impacted advertising to children in Canada?
Technology has made it easier for advertisers to reach children online, posing challenges for regulators to protect them from deceptive practices.
How has children's advertising evolved over the years, and what implications does this have for Canadian regulatory standards?
Children's advertising has evolved with new techniques and platforms, posing challenges for regulators to adapt and ensure the protection of children from harmful advertising practices.
Can you name a big toy company that faced backlash for misleading advertising claims in Canada?
Mattel faced criticism for misleading safety claims about some of its toys in the past.
What loopholes or gaps in Canadian advertising regulations might need addressing?
Inconsistencies in enforcement, lack of clear online advertising guidelines, and limited penalties for violations.
What impact has influencer marketing and product placement had on advertising to children in Canada?
The rise of influencer marketing and product placement in children's content has changed the advertising landscape, presenting challenges for regulators and parents alike in ensuring transparency and responsible marketing practices.
How do big toy companies like LEGO ensure their advertisements are suitable for children in Canada?
LEGO focuses on promoting creativity and learning in their ads, ensuring they comply with Canadian regulations.
Can you give an example of a problematic advertising tactic targeting children?
Using persuasive techniques like "pester power" to pressure parents into buying certain toys.