Sales
My sales on an event are lower than I expected.
How many unique images am I taking?
How quickly am I posting?
How many point of contact and I collected and where am I getting it?
Is my offer customer friendly?
My average order is high but my average sales per person are low.
Why is my participation rate low?
Did I get enough contact data to get people link?
Do customers have enough unique image choices?
Is my offer working as intended?
Customers can't find gallery links.
Is the right contact data attached to the right participant?
How did you I the contact data? Roster/registration?
Did I receive the correct email/cellphone number to send the link to?
Is the customer looking in the right email account for the link?
I did the same thing I do every year for this league but sale keep dropping.
Am I photographing the same participants every year?
Am I giving them a new reason to buy each year, or am I photographing the same pose(s) in the same place?
Am I getting updated contact data each time?
My average order is low and I rarely sell larger mix-and-match packages.
Did I only offer 1 image?
Do they have enough unique images for that package to be valuable?
I uploaded images and triggered emails but still no sales!
Was your contact data good?
If roster: Check email reports and open rates to see if you're blacklisted or using inactive emails.
People are visiting the site but orders are low.
What do my customers see when they reach the site?
How many images do they see and how do they look?
How does the offer appear and is it working as intended?
Why is the average order lower than it was at the beginning of the season for this market?
Are my images changing? Are photographers forgetting training or taking fewer shots?
Am I taking longer to get link out, when people are less interested in these typed of galleries?
Why are my $s per person higher than they were last year for the same event?
What did I change about my process this year?
Did I offer more or better images?
Did I change the speed or way I marketed them?
Did I change the way I collected the contact data?
Did I use a new offer?