Marketing Channels
Direct marketing strategies aim not only to generate immediate sales but also to build this long-term connection with customers.
Customer Relationships (Loyalty)
This entrepreneur co-founded CanFem after noticing gaps in support for patients during cancer treatment.
Akriti Gupta
This city serves as the capital of India and is home to the country’s central government.
New Dehli
Selling through a company’s own website allows businesses like CanFem to collect this valuable information about their customers’ behavior and purchases.
Customer Data
The idea for CanFem came after the founder observed the challenges patients faced while supporting this family member during treatment.
Her Father
This is the official currency used in India, often symbolized by ₹.
Indian Rupee
Direct-to-consumer channels allow companies like CanFem to tailor communications to each customer through this marketing practice.
Personalization
CanFem launched during this global crisis, which accelerated the shift toward online healthcare and e-commerce.
Covid-19 Pandemic
This messaging app is the most widely used in India and has become a major tool for brands to communicate directly with customers and run promotions.
The total predicted revenue a company expects from a customer over the entire relationship is known as this metric.
Customer Lifetime Value (CLV)
Selling on large marketplaces could weaken CanFem’s differentiation by forcing the company to compete mainly on this factor.
Price
This global e-commerce giant has invested billions in India to compete in the country’s fast-growing online retail market.
Amazon
Marketing research often shows that retaining an existing customer can cost significantly less than acquiring this type of customer.
A New Customer
Rather than relying on retailers or marketplaces, CanFem initially sold products through this type of company-controlled online channel.
Direct-to-Consumer (D2C)
This is an Indian e-commerce giant, owned by Walmart, runs one of the country’s biggest online shopping events called “Big Billion Days.”
Flipkart