The Basics
A marketing tool used to highlight your business’s strengths and capabilities to potential clients, partners, or government agencies.
What is a capability statement?
This section highlights a company’s primary services.
What is the Core Competencies section?
This section of a capability statement highlights previous work completed for government or commercial clients.
What is past performance?
The unique qualities and strengths that set your company apart from competitors, highlighting your unique value proposition and showcasing why you are the best choice for a potential client.
What are differentiators?
Outdated contact information on a capability statement can have this negative effect.
What is making a bad impression on contracting officers?
One Page
What is the maximum recommended length for a capability statement?
Listing too many unrelated services in the Core Competencies section has this negative effect.
What is making the capability statement unfocused?
If a company is new and has no government experience, they should do this instead of leaving the past performance section blank.
What is highlighting commercial projects or team experience?
This Mecklenburg County team can help you REFINE your capability statement.
What is BDI?
One common mistake businesses make in the Core Capabilities section.
What is listing too many services instead of focusing on key strengths?
What are sections you don't want to miss?
Alternate phrases for core competencies.
What are services, our skills, proficiencies, etc.?
True or False: You should not include dates of past experience.
What is false?
Mecklenburg county uses this group of commodity codes.
What is a NIGP Code?
Using a generic capability statement for all agencies has this major drawback.
What is failing to address the specific needs of each agency?
Canva
What is a no to low cost tool used to build your capability statement?
State your name, your business, and three core competencies related to your business.
Subjective Hosts Choice.
Logos of other companies demonstrate this alternative to past performance.
What are prior experience?
State your name, the name of your business. What are two of your differentiators.
Subjective Hosts Choice.
A capability statement that is cluttered, contains long paragraphs, and lacks bullet points has this issue.
What is making it hard to read and unappealing to contracting officers?
NCSBE, VSDVOSB, DBE, etc.
What are certifications?
Your capability statement should not only verbally represent but also?
What is visually?
The best way to structure past performance descriptions.
What is listing the client name (or industry), project scope, outcomes, and contract value?
This thing allows you to promote the credentials that allow you to do your job. If you don't have them expect a slap on the wrist.
What are licenses?
If a company does not include their NAICS, NGIP, and or UNSPSC codes they are missing this key piece of information.
What are commodity codes?