Brand & Founding
Materials Deep Dive
Care & Cleaning
Sales, Orders, & Marketing
Caraway Culture & Crew
100

Caraway's founder accidentally got this illness from overheating a Teflon-coated pan — inspiring him to create the brand.

Teflon Flu

100

Caraway's ceramic coating is created using this process, which involves a silica-based liquid that hardens into a nonstick surface.

The sol-gel process

100

To remove tough residue from Caraway cookware, this household mix can be boiled in the pan: 1 cup water, 2 tbsp baking soda, and half a cup of this.

white vinegar

100

This product category consistently leads DTC revenue at Caraway, day over day, week over week.

Cookware

100

Caraway calls employee work anniversaries by this special company-specific name.

Caraversary

200

Caraway launched in 2019 with its very first cookware set — but only this many customers placed an order on day one.

16

200

Name three of the five harmful chemicals Caraway cookware is free from.

PFAS
PTFE
PFOA
Lead
Cadmium

200

This common cooking spray ingredient — found in many aerosol oils — leaves a sticky residue on ceramic pans that's nearly impossible to remove.

Lecithin (soy lecithin) — a propellant/emulsifier found in aerosol cooking sprays that builds up on ceramic surfaces and is nearly impossible to remove.

200

Caraway sells its products on its own site, on Amazon, and through dozens of retail partners. Name three retail partners.

Bloomingdales, Costco, Crate & Barrel, Home Depot, WithJoy, Macy's, Nordstrom, QVC, Revolve, Sur La Table, Target, The Knot, West Elm, Zola

200

Our values + operating system got an upgrade earlier this year, name 5 of the 7 values.

Always a Student
Move with Urgency
Build the Iconic
Win as One
Underdog Mentality
Challenge the Standard
Protect the Promise 

300

Caraway's third-party safety testing is performed by this global certification company

Caraway's cookware is third-party certified by SGS

300

Caraway tests for this many types of PFAS in its ceramic coating — far more than the basic regulatory minimum.

220+ types of PFAS

300

When oil is heated past its smoke point on a ceramic pan, it undergoes this chemical process that bonds a sticky, varnish-like film permanently to the surface.

polymerization

300

After launching as a limited-edition colorway, which Caraway color became a permanent core offering due to overwhelming customer demand?

Marigold

300

Caraway celebrated it's 5th birthday at the last offsite where a Pan-ata in what color was featured.

Sage

400

As of 2026, Caraway has issued over this many patents worldwide — a surprisingly high number for a 7-year-old brand.

250
400

Caraway cookware and bakeware both use the same ceramic coating — but their cores are made of different metals. While cookware uses aluminum, bakeware uses this material instead

Aluminized Steel

400

Caraway recommends oils with high smoke points. This fruit-derived oil — with a smoke point over 500°F — is one of the best choices for ceramic cookware.

avocado oil

400

On average, how many cookware sets did we sell per minute during Black Friday 2024?

6–7 cookware sets per minute

400

Which Caraway parent posted the most in #minis 2025?

Jordan Nathan

1000

[DAILY DOUBLE] Before founding Caraway, Jordan Nathan was CEO of this other kitchenware brand owned by Mohawk Group.

Vremi

1000

[DAILY DOUBLE] Unlike many competitors, Caraway avoids hard anodization — a process that uses this harsh acid, which Caraway considers harmful.

sulfuric acid

1000

[DAILY DOUBLE] What Caraway Home products ARE dishwasher safe?

Food Storage containers (containers only, not lids) Airtight containers (containers only, not lids or magnetic switch)
Cocktail Shaker + Bar Spoon + Muddler+ Strainer + Jigger
Glass Lids
Grill Press
Strainers

1000

[DAILY DOUBLE] What major milestone did the May 10, 2026 (Mother’s Day) DTC callout highlight?

DTC revenue up 50% YoY, +53% to plan, with $564K in a single day

1000

[DAILY DOUBLE] The Caraway Crew officially crossed the 100 employee threshold in this month and year.

January 2026