Give a Resource
Know Your Role
Assess or Value Prop
Normalize through Transparent Language
100

"What networking opportunities are available to me?" 

Instructors, Classmates, Alumni Events, ect.

100

“My background is in psychology. Could this certificate along with my background make me competitive in the field?”

"Within my role, I am not an expert in this field. However, this is something we can explore further together. Our certificates are designed to help make you competitive. Tell me, what research have you done into the field so far?" 

100

"I want to transition careers"

"That's great to hear!  One of the main reasons we offer certificate programs is to help give you the knowledge needed to make that transition happen! What would it look like for you to transition into a new field?"

100

"Can this program help me get a job in the field or will I need to get a master's degree?"

“It’s common for students to ask about career outcomes and job placement. While we can never guarantee your gain employment after completion, what I can tell you is...."

200

"Can I speak to a graduate from the program to learn how this program helped advanced their career?"

Info meeting, Program Manager, student success article 

200

“What would be a traditional career progression for someone in this field?”

"This is a great question to be thinking about! While I'm not an expert in this field, I want to make sure you have all the information you need to make a well-informed decision."

200

"I want to get a promotion"

"Of course! Many students looking into our certificate programs have the same goal in mind. What would it mean for you to get that promotion?"

200

"What are the typical job titles graduates obtain?"

"While we don't have information to share on our graduates, I can share data collected by the WA Career Bridge...."

300

"Do you have any job placement after completion of the program?"

Networking, career bridge data, etc. 

300

"Will there be a strong demand for this career in the future?"

"Within my role, I am more of a program generalist. However, our certificates are designed to give you the knowledge and skills to stay current in the field. What industry research have you done?"

300

"I need to make more money"

"Completing a certificate program can be a great way to show prospective employers you have formal training! How will your life be better or different if you could make more money?
300

"I'm considering this and a bootcamp. Which one option is best to help me get a job?"

"While I am not a career expert myself, I cannot say which option will help you gain employment. Our offerings are designed to help advance your career. It may be a good idea to start from the beginning and consider what educational experience is required to get the job you want. What research have you done into this?"

400

"Do you have a career counselor that I can talk to?"

Career counselor discounted for alumni, info meeting, PM, etc. 

400

"I want to enter into the health field. What certificate programs would you recommend?"

"Within my role, I am here to ensure you have the information you need to make the best-informed decision. Although I cannot recommend a specific program, we can work together to ensure you can find the best fit. Tell me more about your knowledge in this field."

400

"I want to build my skillset"

"That's great to hear. Many students decide to enroll in a certificate program to advance their skills. What particular skills are you hoping to build?"

400

"How likely is it I will gain employment after completion"

"No university can ever guarantee you'll gain employment. However, adding a certificate can be a great way to show potential employers that you have completed formal training which can be beneficial into the job search."