Survey Components
These are the three basic components of a survey.
What is introduction, questions, and conclusion?
This concept is the way in which respondents of a survey are influenced to perceive or select specific responses based upon the order that they are shown in the survey.
What is order bias?
Likert scales may include this type of midpoint.
What is neutral?
A survey that takes longer than this number of minutes is to complete is typically regarded as too lengthy.
What is 5?
Textile Graphix is headquartered in this state.
What is Idaho?
This is a type of survey question that offers a range of response options from one extreme to another.
What is a Likert scale?
Survey question sequencing should be carefully considered for this reason. (2 accepted responses)
What is to avoid order bias?
What is to avoid respondent confusion?
These two broad categories are used to classify scales of measurement.
What are categorical and continuous?
Surveys should not be written in a dialog that is above this grade's reading level.
What is 6th?
Textile Graphix offers free shipping for order fulfillment in this geographic area.
What is the United States?
A well-designed survey begins with a clear understanding of this critical first component of any RFP.
What is a research objective?
This type of question is placed before the core survey to determine if a potential respondent qualifies to participate in a survey.
What is a screener question?
Stukent says ... Likert scales are recommended to be this "stabilized" adjective because it is more logical for respondents.
What is balanced?
Which survey development mistake does the following question represent?
How happy are you with our unbeatable quality baseball cap embroidery?
What is a leading question?
Textile Graphix offers four major service components: Custom Apparel, Promotional Material, Fulfillment, and this two-word creative profession.
(Hint: _____ _____ is my passion).
What is graphic design?
Stukent says ... this type of survey question incorporates a rating scale displayed across the top of a grid, with the items to be rated listed down the side.
What is a matrix question?
Which method of question sequencing involves ordering the questions in a survey according to the order in which the customer experienced events?
What is the pathway approach?
This type of measurement scale is continuous and has no natural order to the list of categories.
What is a nominal scale?
Stukent says ... loaded questions should be avoided because they prompt respondents to provide this sort of "people-pleasing" answer.
What is socially desirable?
The video introduction for Case Study revealed that Textile Graphix is seeking to increase this type of order with their clientele.
What is a reorder?
Surveys should only include demographic questions that will be useful in this type of analysis.
What is segmentation analysis?
The funnel approach is a question sequencing method commonly used for this type of survey.
What is a brand perception survey?
Unlike a ratio survey scale, this type of scale lacks an "absolute zero" point that serves as the point of origin.
What is an interval scale?
Which survey development mistake does the following question represent?
Please rate how satisfied you are with the quality of our communication and the timeliness of your order fulfillment. (1=very dissatisfied, 5=very satisifed)
What is a double-barreled question?
This professional basketball team is a client of Textile Graphix.
What is the Jazz?