Casper
What are our core values?
Mission Driver, Collaborator, Pioneer, Builder, Zing
What is the structure of Zoned Support?
Firmer under the waist and hips and softer under the shoulders to help put the spine in proper alignment
What does SLEEPS stand for?
Set the Tone, Learn About the Guest, Be the Expert, Engage the Bedroom, Personalize the Solution, Stay In Touch
Name 5 KPIs that we track
mAOV, AOV, Attachment Rate & Value, conversion, mattress conversion, etc
What's Casper's mission?
To awaken the potential of a well-rested world.
Which mattress does NOT have zone support?
The Casper One
Define FAB
Feature, Advantage, Benefit
What does AOV stand for?
Average order value
We believe sleep is the ________ that charges everything people do.
superpower
Name the 6 types of pillows we sell
Original, Hybrid, Hybrid Snow, Foam, Foam Snow, Down
Name the different ways our guests can receive their mattress.
In-store pickup, UPS, RXO, Dolly
What does LGR stand for?
Lead Generated Revenue
What are our 2 engineering principles?
Everything we do must be tested and must help sleep!
What 3 things make up Snow Technology?
Snow Cover, PCM (Phase Change Material), and Heat Delete Bands
What type of question elicits a story and opens the conversation?
Insightful Questions
What is our goal for attachment rate & value?
80% ; $350