Support falls under this section of the sleep arc.
What is waking up refreshed?
Comfort falls under this section of the sleep arc.
What is draw me to bed/winding down?
Temperature falls under this section of the sleep arc.
What is staying asleep?
This is what support is.
What is how well-rested you feel when you wake up?
Kathleen comes into the store with her wife Jane, looking for a new mattress. They complain that they can feel a lot of movement with their current mattress, and it's driving them crazy. Both of them being fit with no pains, they want good support but are looking for a calmer sleep above all else. You recommend this model to them.
What is the Original?
[Bonus points - explain why!]
The zoned memory foam layer provides the firmest support in this area.
What is the lower back and hips (the middle) - AKA the heaviest points of the body?
The Nova is the only next-gen mattress which has this layer of soft and responsive foam that provides an even more plush, cloud-like experience.
Hybrid models have THIS temperature advantage over all-foam models.
What are individually wrapped springs for increased airflow?
Bernie comes into the store with his wife Jane, who is a doctor. Jane knows that with them being in their late 70's, they will need a mattress with very good support. Bernie thinks he wants a softer mattress, but he's not sure. They both sleep like furnaces, and that is part of the reason that they can't stay asleep at night. Their current mattress is all-foam, and they find it hard to move around and get out of in the morning. You recommend this mattress to them.
What is the Wave Hybrid?
[Bonus points - explain why!]
Gel pods in the Wave provide the firmest support under these two areas of the body.
What is the lower back and waist?
This layer in the Wave models absorbs impact and minimizes bounce to create the smoothest transition into bed.
This is the purpose of the temperature-focused elements in the next-gen models.
What is temperature regulation, to keep a constant body temperature to make sure you don't wake up throughout the night INSTEAD of simply just 'cooling'.
This is how many times people usually wake up due to temperature, and this is how Casper addresses that issue.
What is 20 times, and what is Airscape (1, 2, 3) with air channels in Airscape 2 and 3 to disperse heat out of the mattress? [NOTE: Airscape 1 is just Airscape]
Barack and Michelle come into the store looking for a new mattress. The only reason they are looking for a new mattress is because their current one (25+ years old) got destroyed during a move. They're not picky and just want that famous Casper sleepy feeling. They don't care how much they spend, but they like their pillows with a lot of loft to hold their heads high at night. You recommend this mattress to them.
What is the Original?
[Bonus points - explain why!]
The Wave Hybrid has THIS amount of support zones in their last zoned support layer (called THIS), while the Nova Hybrid has THIS amount of support zones in their last zoned layer (called THIS).
What is continuous zones in Zoned Support Max, and 7 zones in Zoned Support Pro?
This layer, found in only one of the next-gen models, instantly adapts to the body, easily adjusting with your body as you naturally move throughout the night.
What is soft and responsive foam? (in the OG model)
This is why the sateen weave is actually better than the percale weave in the Cool Supima sheets
What is the 3:1 ratio of weave in the sateen instead of the 1:1 ratio in the percale, meaning the sateen weave is looser allowing for increased airflow?
This is what support advantages HYBRID models have over all-foam models.
What are resilient individually wrapped springs and a firmer perimeter that help you get out of bed in the morning, and add a durable and life-sustaining base to the mattress?
Two years ago, Justin and Sophie bought a memory foam mattress topper for their firm mattress. They loved it at first, but now it has concaved. They're looking for a new mattress that will bring them back to that original cloud-like feeling that will last for YEARS. You recommend THIS mattress to them.
What is the Nova Hybrid?
[Bonus points - explain why!]
Depending on how much sink and plushness you have in your mattress (and each Casper next-gen model have varying levels of this), you'll need a different loft of THIS sleep product to ensure proper spinal alignment.
What is a pillow?
Casper's memory foam contributes to comfort by doing these two things.
What is creating an instant cradling effect, and allowing easy movement throughout the night.
This is how the cooling gel in the wave models creates an instant cooling effect.
(What is) the cooling gel is initially a solid, and your body heat (when ~27 degrees celcius) 'melts' the solid into a gel which elicits an immediate cooling effect.[BONUS: how is the purpose of the gel DIFFERENT from the purpose of airscape?]
This is how Casper's springs try to aid in motion isolation.
(What is) the springs are individually wrapped, helping to reduce motion transfer compared to traditional spring mattresses?
Pierre, who is 6'5", comes into the sleep shop to buy a mattress with his wife Margaret, who is 5'0". Pierre wants a firmer mattress because he has back pain with his current mattress. His wife Margaret disagrees and wants a more plush and cooling mattress. You recommend this model to them.
What is the Wave Hybrid?
[Bonus points - explain why!