We Talkin' Teams
Anatomy of a PDP
Down the (Conversion) Funnel
Acronyms & Their Meanings
Spirit, Spencer's or BOTH?
100

Reporting, Insights, Trends, Suggestions to enhance the business

What is the Analytics Team?

100

Groovy Goth Lava Lamp - 14 Inch

What is the Product Title?

100

Alice is looking to buy a Halloween costume. She heard SpiritHalloween.com is the only place to buy and wants to take a look - where in the funnel is she?

What is website views?

100

What does CTA stand for?

What is Call To Action?

100

Rubber Chicken

Spencer's

200

Subject Lines, Blogs, Product Copy, Proofreading, etc.

What is the Content Team?
200

$34.99

What is the price?

200

Cha-Ching! The Cheshire Cat just bought the most amazing decor for his tree. Where is he in the funnel?

What is Purchase?

200

What does AOV stand for?

What is Average Order Value?

200

Ghostface Mask

Spirit

300

SEO, Paid Social, Affiliates, Email 

What is the Marketing Team?

300

Five Stars - Beautiful colors

By:Dr. Bubbidy From:Outer space

Definitely a different looking lava lamp. I was sent two purple ones instead of pink and they turned out to be fantastic.

What is a Customer Review?

300

The Mad Hatter absolutely loves the tea cups on Spencer's website! He is viewing them on a product detail page and thinks he wants to buy. What should he do?

What is add to cart?

300

What does BOPIS stand for?

What is Buy Online Pick Up In Store?

300

Steven Rhodes T-Shirts

Spencer's

400

Enhance customer experience, create efficiencies on-site, add functionalities via new site experiences

What is the UX Team?

400

Dimensions: 14.5"H x 4"W x 4"D

Capacity: 20 oz.

Material: Glass, aluminum, plastic

Cord length: 6 feet

What are the specifications?

400

The Queen of Hearts has been browsing lipsticks and found the perfect shade of red. Where do you think she is in the conversion funnel?

What is Product Page View?

400

What does CTR stand for?

What is click through rate?
400

Buzzsaw

Spirit

500

Logistics of shipments, assortments, sku creation

What is the planning / buying team?

500

Make your lighting a little groovy with this 20 ounce lava lamp! This purple lava lamp will instantly add a colorful ambiance to your home. Just turn it on and watch the lava flow!


What is the Product Description?

500

No time to wait!  The White Rabbit is putting in his credit card information to purchase a watch. Where is he in the funnel?

What is Checkout?

500

In inventory management, a stock keeping unit is a distinct type of item for sale, purchased, or tracked in inventory, such as a product or service, and all attributes associated with the item type that distinguish it from other item types.

What is a SKU?
500

Chucky Doll

BOTH!