Chapter 11
People we admire such as business people, athletes, or performers
What is Aspirational Reference Groups
An economy that a small number of rich people control
What is plutonomy
The system that classifies every U.S. Zip Code into 1 of 66 categories
What is PRIZM system
Ecology, Social Structure, and Ideology are a part of
What is Cultural System?
When we simply ask individuals whether they consider themselves to be opinion leaders
What is the self-designating method
Argues that each of us has several “selves” that relate to groups
What is Social identity Theory
The tendency for individuals to marry others similar to themselves
What is homogamy
The lifestyle term coined by the advertising agency Saatchi & Saatchi to describe young consumers who place high value on being both footlose and and connected
What is connexity
An object we admire its beauty and our emotional response
What is an Art Product
The process of movement and adaptation to one country’s cultural environment by a person from another country
What is acculturation
Characteristics of opinion leaders
What is experts, unbiased evaluation, socially active, similar to the consumer, among the first to buy
The extent to which different indicators of a person’s status (income, ethnicity, occupation) are consistent with another one
What is status crystallization
People born between 1986 and 2002, also known as Gen Y and Millennials
Who are the Echo Boomers
The 3 major subsystems of the Culture Productive System
What are Creative, Managerial and Communications?
The types of social mobility
What are horizontal, downward, and upward
I like introducing new brands and products to my friends is an example of
What is scale to identify market mavens
The apprehension newly wealthy consumers experience as they try to act and consume in a way that is appropriate for affluent people
What is status anxiety
A mixture of two subcultures
What is ambicultural
Myth that is common to many cultures
What is Monomyths?
The phases of rite of passage
What are separation, liminality, and aggregation
When you sign up for Facebook, you agree that you have entered into a legal contract to show information even many of them are unspoken, this is an example of
What is standards of behavior
Social class in United Kingdom of people who live from day to day with severely constrained resources
What is precariat? (precarious proletariat)
The process where immigrants are likely to live and shop in places physically separated from the mainstream culture
What is segregation
Occurs when we attribute sacred qualities to mundane items
What is Objectification
The amount of Asian ethnic groups
What is 20