Seven Strata
This term refers to a long-term, daring goal that inspires and aligns the entire organization.
What is a BHAG (Big Hairy Audacious Goal)?
Encourages leaders to establish this single metric that drives the company's operational and financial performance, ensuring everyone focuses on what matters most.
What is the Critical Number?
This is what the acronym SWT stands for in the Scaling Up framework, used to assess a company's internal capabilities and external market focus.
What is Strengths, Weaknesses, and Trends?
This is the number of columns in the OPSP.
What is Seven?
This component refers to a company's unique advantage, often a 7-10x differentiator, that sets it apart from competitors and is difficult to replicate.
What is the X-Factor?
These represent the company's medium-term aspirations, typically spanning 3-5 years, and differ from these shorter-term milestones, which are focused on a single year.
What are Targets and Goals?
The SWT framework helps leaders analyze strengths and weaknesses at the _____ level and trends at the _____ level to guide strategic decisions.
What are Micro and Macro?
What is the key advice from Scaling Up when drafting an OPSP to ensure clarity and alignment before perfecting the details?
What is "Get it Down, then Get it Right"?
The three core components of this strategic element are measurable, meaningful, and maintainable, ensuring a company delivers on its unique value to customers.
What is a Brand Promise?
This part articulates the company's ultimate long-term aspiration and inspires teams to work toward a shared future.
What is the Purpose?
Name three types of trends analyzed in the SWT framework to identify opportunities and threats in the market.
What are Technology, Distribution, Product Innovation, Markets, Consumer, and Social Trends?
What are the three key benefits of the OPSP that ensure a company's vision is clearly defined, consistently communicated, and actively implemented?
What are Framework, Language, and Routine?