CBS Local Website Basics
This device is what brings 60-70% of traffic to our website.
What is mobile web?
True/False: 1 impression = 1 eyeball.
What is false?
This is serving display ads to users who opened/clicked on your email for a week after the deployment.
What is retargeting?
This is when CBSN Local will be live in all markets.
What is by the end of Q1'2020?
They develop technical standards and best practices for digital marketing.
What is the IAB (Interactive Advertising Bureau)?
Name the video placements that are offered on CBS Local websites.
What is Pre-Roll Video, CBSN Local OTT, In-Article Video?
Will also accept: in-banner video and in-feed video
This is an automated (programmatic) buying platform, where advertisers and agencies go to purchase digital ad inventory.
What is a DSP (Demand Side Platform)?
This is when you target users based off their location in relation to your competitor's locations.
What is geo-conquesting?
These are the markets CBSN Local is currently live in.
New York, Los Angeles, San Francisco (Bay Area), Minnestota, Philadelphia, Boston
You sell a social post that is going to run on a CBS Local Market's Facebook timeline,so it must click-through to this.
What is a page on a CBS Local Market website?
This is where all important imagery/copy/logos on a takeover should be included.
What is within the 970x250 billboard?
You are watching an episode of Below Deck on Hulu on your laptop. Is this OTT/FEP/CTV?
What is OTT and FEP?
This is when you gather data of users who visited your site and continue to serve them with ads after they leave.
What is site retargeting?
True/False: Currently, CBSN Local OTT is not clickable.
What is true?
An email campaign received 75,000 impressions, 7,663 opens, and 847 clicks. What is the click-through-rate?
What is 1.13?
(clicks / impressions * 100)
This is the most important digital promotion to include with contests.
What are targeted social posts?
These are the types of engagements that get social posts to appear higher on news feeds.
This is targeting users based off interests, lifestyles, etc. using third-party data.
What is behavioral targeting?
This is the targeting that is currently available on CBSN Local OTT.
What is device targeting, geo-targeting, and dayparting?
Name all the standard IAB display sizes on CBS Local websites.
300x250, 728x90, 320x50, 970x250, 300x600
This placement usually gets the highest click-through rate of all standard IAB sizes available on CBS Local websites.
What is a (320x50) mobile leaderboard?
An email campaign delivered 75,000 impressions, 7,605 opens, and 953 clicks. This is the click-to-open rate.
What is 12.53%? (Clicks / Opens) * 100
This is a way to measure ROI by tracking actions users take on websites (i.e. form-fills, purchases, etc.) after clicking on or being served an ad.
What is conversion tracking?
This is the average daily streams per station.
What is 21,000?
Will accept 20,000-25,000.
This is a type of conversion that is tracked after a users gets served with an ad, but does not click on it.
What is a post-impression conversion?