Chapter 5
What is the name of the worldwide guide to businesses in CR efforts?
UN Global Compact
When did businesses start dealing with government regulations?
Name one of the generation defining crisis discussed in Chapter 10.
JFK Assassination
Challenger Explosion
9/11
Covid
Was Coke prepared for the crisis in the case study?
NO
In this time period corporate responsibility was limited to check writing.
SEC
FCC
FAA
PCAOB
FDA
CPSC
Which company had to start a twitter account to respond to customer issues after they had employees post an inappropriate video online.
Domino's
Which company was the topic of the mini case study in the body of Chapter 5?
Walmart
Which category of the Global Compact does the following fall under, "The elimination of discrimination in respect of employment and occupation"?
Labour
Name two of the companies who learned the hard way the necessity of government relations.
Bridgestone/Firestone
Walmart
Hewlett-Packard
Microsoft
Name the 2 impacts of a crisis.
Tangible (lives or assets)
Intangible (credibility or reputational change)
When did the terms of the Disney case change?
After the VA assembly vote.
To earn this certification businesses must have “rigorous and independent standards of social and environmental performance, accountability, and transparency”
B Lab
Involves raising and dispersing money to support political campaigns
Political Action Committees (PACs)
List the 4 characteristics of a crisis.
Element of Surprise
Insufficient Information
Quick Pace of Events
Intense Scrutiny
Name a constituency in the Starbucks case.
Farmers
Partners
Competitors
Global Exchange
Customers
Stockholders
What are the 5 Keys to a Successful CR strategy?
It starts on the inside
Collaborate with friends and foes
Present the bad with the good
Stay one step ahead of antagonists
Match rhetoric with action
Name 5 types of government relations job responsiblities.
Federal Govt. Relations
State Govt. Relations
Local Govt. Relations
Issue Management
Business/Trade Association Oversight
Participation in Political Action Committees (@ least one)
Coalitions
Grassroots/Grass tops Efforts
Typically Report to CEO, President, or Chairperson
Name 3 of the 5 things that you should consider in making a crisis plan.
Contact List
Approach to Media Relations
Internal Comm.
Crisis Headquarters Location
Description of the Plan
What were the 3 crisis management examples covered in Chapter 10?
J & J Tylenol Recall
Perrier Benzene Scare
Pepsi Syringe Crisis