Marketing in CCM
"We're in!" Mom screamed to her daughter after receiving an invite for the filled up Summer Intensive via this CCM feature
What is an automated waitlist?
Many types of memberships include this benefit that CCM struggles to track, that usually comes with either 5 or 10 uses.
What is a Class Package?
Commonly used by dance and gymnastics organizations. This competitor is also known as a nimble forest critter.
What is Jackrabbit?
"We're just looking for the cheapest pricing. Can you just give us the pricing and we'll schedule a demo later if it makes sense?"
Pricing rebuttal
"The ability to give families the flexibility to manage their registration based on rules and parameters we establish has freed up time for our admin staff"
What is a Self-Cancel and Self-Transfer?
Organizations use this CCM feature to offer incentives for current families to recommend their programs to friends and family.
What is a Social Referral Program?
This is when a parent doesn't want to have to sign up ahead of time, but only on the days they need it. They're sometimes billed based on their attendance.
What are Drop-ins?
This competitor popped up in recent years at SPARQ, heavily targeting private schools, with their drop in functionality
What is Homeroom?
"We have a system in place right now. Can you send me an email with some info and we'll follow up?"
Email Rebuttal
"We opened registration and we received over 800 registrations in the first hour without a glitch because of this new setup feature"
What is the New CUI?
3 days before my sons camp began I received a welcome email personalized to our camp from THIS CCM feature
What is a Reminder Email?
CCM is not compliant for managing certain types of health and medical data due to this federal law passed in 1996.
What is HIPAA?
Longtime Camp & Class Manager competitor who offers bunk assignments, a health center, and pre-built school SIS integrations
Who is CampBrain?
"We use CampBrain because it was the only software that integrates with our SIS system."
Integration rebuttal
"No more confusion over how much our programs generated… We understand exactly where the funds originated because of this report."
What is the Active Account Statement?
Organizations can take their SEO tracking to the next level by linking their CCM registration page up with THIS widely used Web Analytics tool
What is Google Analytics
A gymnastics program offers this type of enrollment that is always running and students can always sign up, typically on monthly billing.
What is rolling enrollment?
Targets performing arts organizations by leveraging their integration with PatronManager's ticketing solution
Who is Coursestorm?
"Our parents like speaking to us face to face before signing up. This wouldn't work for us"
Old school rebuttal
"We have seen a tremendous uptick in families choosing multiple camps for their children because of this being automatically applied at checkout"
What is a multi-session discount?
A website will millions of monthly visits where CCM customers can be found
What is ACTIVE.com or ACTIVEkids.com?
The RFP we received requires all software vendors to be compliant with this international standard that makes digital content accessible to people with disabilities
What is WCAG compliance
Based in New York, this competitor charges extra for registrations that come through their online marketplace
Who is Sawyer?
"One of our former students built us this custom form and it works well for us!"
Custom solution rebuttal
"The ability to sell our merchandise onsite and have inventory sync with CCM has grown merch sales by 10% thanks to this app."
What is ACTIVE POS?