Teens
Threads
Feed
Team
Team +
100
2.5
More Likely to click on controls
100
Working name for Threads
P92
100
5-6X likely to ues
What is Positive over Negative control
100
Go-to in the micro kitchen
out the microkitchen and small conf rooms
Yaakov
100
Job setting up fruit flies in a lab
Sarju
200
Rizz
What is charisma
200
A critical lever for creators to accept cross-app recommendation and adopting crossposting
Audience control
200
What we shipped in 2023
Total 6: Interested/Not Interested on Feed and Reels, Suggested content control center, Video scrubber, DSA in EU, Scollaway nav, WAIST/transparency string
200
Have the most tattoos on the team
Blake (and Sravya)
200
Helped out a neighbor
Ryan
300
One of the top 3 search engines among teens in France and Korea
Chat GPT
300
Threads launched
BONUS: Original plan?
July 5
July 6
300
Where teens go on IG to find friend to connect with
Profile "Following and Follower" list
300
Showed up for Barbie
Rey
300
Is a "double threat"--guitar and bass
Gabe
400
25% of teens experience this
Open up to empty connected feeds
400
The leading acquisition and incremental DAU lever for Threads amongst all Threads<>FoA integrations.
Threads--Profile badge in Bio
13% of Threads DAU (1.9M), 41% of daily acquisitions (160k) are driven by the badge.
400
Way(s) to see only connected content
Following | Favorites | Profile
400
Most committed to piercing
Jennifer
400
Yes I de-stress with Star Wars Legos
Raou
500
Millennials with skinny jeans
500
She is a Brazilian unicorn teen star
Pietra Quintela (7M)
500
40% of Teen DAU do not have a session where they scroll beyond this many feed impressions
3
500
Almost turned professional
Abdullah
500
Starting with children plants
Juliet
600
75% of teens do so daily on IG
Visit Profile
600
These two Asian countries see high retention from use cases that find strong PMF in the region
Japan and Korea
600
Where teens prefer to accomplish catch up job
Stories (~74%) and Profile (~60%)
600
Hung up the skates in one these genres
Dima in aggressive inline skating
600
On the bucket list
Kunal
700
What is the most important driver of retention for teens?
Graph building/friends
700
The user value of TIFU on IG
Convenience of seeing Threads content of their interest without having to open Threads.
700
2015 Teens most visited apps:
Facebook, Instagram, Snapchat, and Twitter
YouTube and TikTok
700
Owns 4 pairs of Birkenstocks
Jonathan and Margot
700
Mastered Curling
Pablo