Customer Conversations
CST
True or False
100

Customer asks "What are your CD rates right now, can I have a printout?"

-Relationship based bank, look at things on an individualized basis, etc.

-Setting a follow up/appointment, getting the customers contact information, giving them your card

100

What is another way to say "Do you have plans for these funds?"

-"What plans do you have for these funds?"

-"Tell me about your plans with these funds"

100

A checking account is always required for CD promos

True

200

Customer says "I can't commit to another institution, I have been with my bank for 30 years"

-Ask questions about their bank; what do they like, what do they dislike

-Ask about what they have tied up at their bank (ACHs, Direct Deposit)

-How can we make that process easier with moving things over?

200

Give an example of a permission question/statement

-"I'm just going to ask you a few questions to get an understanding of how you do your banking so I can better suit your needs."

-"Do you mind if I ask questions throughout this process to get a better idea of what makes sense for you?"

200

I need to put a retail exception incident for the less than one year CYT promo

False

300
Customer says "Well, I'm gonna be dead in 5 years so what other options do you have for me?"

-Ask what their ideal term is

-What future plans do they have

-Mention short term options

300

Give an example of a transition statement

-"John, I see you hold a substantial relationship balance with WTC, do you have time to discuss some options with me today?"

-"Oh congratulations on starting the process of selling your home, do you have time this week to sit down and go over options with WTC?"

300

New money is required for the 1-5 year CYT promo

True - Unless they are Ultra and existing CD has more than $10k

400

Customer asks "What's the minimum I need to bring over to qualify for a promo?"

-How much do they have?

-Review relationship if applicable, does Ultra make sense?

400

What questions/suggestions can you ask/make to turn debit card fraud into a solutions discussion?

-How do you normally monitor your accounts?

-How often do you monitor your accounts?

-Who else has access to your accounts?

-Have you heard of our MobiMoney app?

-Do you have POLB set up?

400

Existing customer (non-ultra) with existing CD and adding new money does not require an exception

False

500
Customer says "You only care about your new customers, what about us long term folks?"

-Look at their existing relationship, have they had CDs in the past, what is triggering them to want to do this now?

-Transparency, but with caution

-Let's see what we can do, acknowledge relationship if applicable

500

What are some ideal ways that we can de-escalate an angry customer?

-Offer a private sit down if applicable

-Collect best contact information in case call gets disconnected or they can't sit down today

-Apologize, be empathetic

-Avoid placing blame

-Ask permission question

-Find ways to refocus the conversation as us working together against the problem to find a solution

500

Business accounts are eligible for the 1-5 year CYT promo

True