DTMS
Operating Philosophies-IOOGA
World Class Customer Service
Back to Basics
Store Operations
100

What are the 5 Life Lessons (in order)?

Be Honest, Work Hard, Have Fun, Be Grateful, Pay It Forward

100

How do we define Integrity?

We are honest, fair, and do what we believe is right.

100

What are the 3 E's?

Energy, Excitement, Enthusiasm

100

Are Original Equipment wheels hub-centric or lug-centric?

Hub-centric 

100

What does BOPIS stand for?

Buy Online, Pick-up in Store

200

What are Our 4 Brand Dimensions?

Can-Do Attitude

Unexpected Experience

Low Prices, More Choices

Trusted Experts

200

How do we define Our People?

Our strength comes from caring for and helping one another.

200

What do we ensure Our Customers understand about the tires and wheels we sell?

That we will not be undersold

200

What are the two types of weights we use for balancing a tire?

Clip-on weights and tape weights 

200

When a BOPIS customer arrives without an appointment, they are pulled into the... 

Next Available Bay

300

What is Our Brand Promise (as supported by our Brand Dimensions)? 

We promise that when you work for or do business with us, you will experience caring people doing the right thing. 

300

How do we define Our Customers?

Every day we must earn the right to call them our customers. 

300

What are Our 3 Core Fundamentals?

Earn the Visit (ETV)

3 Phase Customer Experience Strategy (CES)

Perfect Service Experience (PSE)

300

What does the drop center of the wheel do for the tire during mounting?

Alleviates the size of the wheel so the tire can fit on

300

How does a customer receive the Pit Stop Experience?

By placing a BOPIS order and creating an appointment.

400

What is Our Overall Strategy?

To Make Dreams Come True by providing the most Inviting, Easy, and Safe tire and wheel purchase and service experience in the world! 
400

How do we define Growth?

We seek to gain and share knowledge, innovate, achieve results, and open stores.

400

What are the 3 Phases of Our Customer Experience Strategy (CES)?

1. Build the Relationship

2. Empower the Customer

3. Personalize the Recommendation

400

Why must TPMS sensors be rebuilt every time a tire is mounted or re-mounted?

The exposed pieces wear down and go bad due to exposure.

(Cap, Core, Body for Rubber Valve Stems, Hex Nut and Grommet for Aluminum Valve Stems)

400

What does our Journey Tracker do for Our Customers?

Provide a real-time update on the service of their vehicle.

500

What are the 5 Gauges in which we measure our success?

Happy Employees, Happy Customers

Sell More, Sell Better, Manage Expenses 

500

How do we define Attitude?

We are passionate about having fun, giving our best, working safely, and sharing in our success. 

500

What 5 Components make up The First 45?

World Class Greeting

Thank or Apologize

Manners/ Be Bruce-Like

Address the Immediate Need

Actively Listen to Serve 

500

What role does the rib of the tire (the part of the tread that runs continuously around the tire) play?

Improves stability and maintains constant contact with the road

500

What does the BOPIS pick-up person need to bring with them in order to get their tires installed?

Their ID (pick-up person and ID must match)