Celebrity Endorsements
Paying well-known people to
promote a ____
Good or a Service
How would a celebrities credibility be influenced by endorsing a scam product?
Decreased Credibility & Negative Image
Athlete endorsements of products related to their sport
are?
a) Effective
b) Ineffective
a) Effective
What are three advantages of celebrity endorsements?
Celebrity Attention, Sales, & Credibility
How can a bad endorsement effect a celebrity?
Celebrity develops poor image
Businesses use celebrities because of their ____?
Popularity
How can a celebrity wearing or using a certain brand effect the brand?
More attention, and publicity.
Why shouldn't celebrities call themselves experts when promoting a product when they are not experts?
Creates a dishonest image
Can celebrities also effectively promote non-related products?
Yes
- Paying teams to wear logo on uniforms
- Use their picture
- Appear at an event
- Give a testimonial
Why is it bad when a celebrity doesn't actually use the product they are endorsing?
Lowers celebrities and brands credibility.
____-promotions use celebrities to promote more than
one product.
Cross
____ types of businesses use endorsers
All
Why do brands pay for celebrities to endorse their products even if they are not good?
Celebrity’s fame detracts from the product.
Most endorsements are for ______ , retail items.
tangible