Startup Origins
Famous Failures
Startup Slogan
Before They Were Famous
1

This ride-hailing startup was inspired after its founders couldn't get a cab on a snowy night in Paris

Uber

1

This former video rental giant famously declined an offer to buy Netflix for $50 million — a decision that led to its downfall.

Blockbuster

1

See what’s next.

Netflix

1

This social media app started as “Picaboo” before gaining fame for its disappearing photos.

Snapchat

2

What was the first product ever sold on Amazon?

A book

2

This social networking site once rivaled Facebook in the mid-2000s but eventually lost relevance and was sold for just $35 million in 2011.

MySpace

2

Belong anywhere.

Airbnb

2

Originally named “BackRub,” this search engine rebranded with a name inspired by the mathematical term for a very large number.

Google

3

Which video-sharing platform originally launched as a dating site where users uploaded videos describing their ideal partner?

YouTube

3

This social media company acquired Vine for $30 million, only to shut it down four years later.

Twitter / X

3

Your daily dose of real life.

BeReal

3

Before it became a viral photo-sharing app, this platform was called “Burbn.”

Instagram