Consumer Spending
This type of factor that influences consumer purchases pertains to an individual's demographic and geographic region.
What is "personal?"
All holiday items have a deep discount at this time.
What is the day after the holiday?
This type of advertising products specific details about a product in hopes of luring customers into buying it.
What is informative advertising?
This organization is concerned with protecting your right to a healthy environment.
What is the EPA - Environmental Protection Agency?
When a business knowingly makes a claim that is not true in order to secure financial gain, this takes place.
What is Fraud?
This type of factor that influences consumer purchases pertains to an one's lifestyle, quality and brand.
What is "social?"
Seasonal items start to go on sale at this point.
This type of advertising addresses and/or defuses a statement made against you by a competitor.
What is defensive advertising?
This deceptive practice lowers the price of an item to less than company cost in order to lure customers into the store.
What is loss leader?
When a customer is unhappy with a purchase, the first step to remedy the situation is this.
What is "return to the place of purchase?"
This type of factor that influences consumer purchases pertains to prices, interest rates, quality, and brand.
Name-brand products often cost more due to this reason.
What is advertising costs?
This type of advertising relies on slogans, jingles and logos to remind customers of your company in hopes of influencing their decision to purchase it.
What is brand?
This organization protects consumers' right to choose between different businesses, as well as their right to consumer education that is not deceptive or fraudulent.
What is the FTC (Federal Trade Commission)?
If you do not find luck with the first step in the complaint process, then this would be your next step.
This consumer publication is used by many consumers to identify the best product for their money based on unbiased reviews.
What is Consumer Reports?
The use of standard measurement to compare prices of packages that are different sizes
What is unit pricing?
What is comparative?
This fraudulent business practice advertises an item that is not truly sold by a company, which brings customers into the store. The customer is then persuaded into buying something more expensive since the first choice is not available.
What is bait and switch?
In advertising, this term is used to describe innocent exaggeration, such as "the best pizza on Earth."
What is puffery?
These two types of purchases are often negotiable in price.
A written guarantee that your product will be replaced with a new one if something is wrong with it.
What is a full warranty?
This type of advertising using images like crying children or pictures of people proposing to invoke emotion and influence your purchase.
What is persuasive?
This organization protects consumers' right to safety by responding to products complaints and issuing recalls when necessary.
What is the CPSC (Consumer Product Safety Commission)?
If you have to take advanced legal measures against a firm, this choice allows a consumer to inexpensively have their case heard and decided, however they will have to represent themselves instead of using a lawyer.
What is small claims court?